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Data Planner CONTRACT


£350 - £400 per day


Data Strategist / Data Planner


We are urgently looking for an experienced Data Strategist to cover maternity leave until December for a national retailer. You will need to be experienced as this role is a lead position guiding and mentoring more junior members of staff and leading on multiple projects.

You will have a strong background in leveraging and delivering value to loyalty programmes and CRM campaigns, through data planning, ensuring strategic coordination, delivery and planning of CRM insight and analysis activities working towards delivering a truly aligned CRM vision.

You will need to be experienced in driving data strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.

Key knowledge and aptitudes required are:

The ability to communicate effectively with stakeholders. Organization and management of own time and work load. Passion for data strategy and using this to drive targeted customer marketing.

POSITION Data Strategist / Data Planner


TERM 7 months+

RATE £350 £400 per day

Skills required;

Proven background in data planning / strategy from either client side or agency CRM and loyalty experience seen as a huge benefit Experience in multichannel campaign planning within a retail environment ESSENTIAL Solid understanding of CRM systems, processes and analytics platforms Consumer direct marketing experience (database marketing / loyalty / CRM / acquisition and retention marketing Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders Hands on knowledge of web analytics, data visualisation, data analysis (SAS) or social analytics tools would be hugely advantageous


For further information or to apply please contact:

Kate McDermott

  • Managing Consultant Blue Pelican Marketing

01892 507129

  • kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

Posted 9 days ago

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