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A career guide to Copywriting 

Published: Friday 3rd July 2020

Working as a copywriter is one of the most varied and in-demand roles in the UK marketing and advertising industry right nowJust 2% of copywriters want to change careers, which is good news if you are considering a career in copywritingCopywriters research, write, edit and proofread all levels of copy for online and offline business materials. A copywriter needs to be able to capture an audience’s attention with a powerful message, alongside selected media. 

However, there is whole lot more to working as a copywriter. Depending on the role, copywriters in marketing roles – also known as content writers – are expected to implement SEO strategies, create social media, website content, plus PR and outreach work. A marketing copywriter must understand the goal, audience, and message of a campaign and create copy to suit. The national average salary for a Copywriter is £27,000 in UK jobs. Starting salaries for junior copywriters with less than 1 years’ experience are between £20,000 and £25,000 per year. Midweight copywriters can earn between £25,000 and £40,000, whilst senior copywriters with 5-9 years of experience can earn up to £80,000. 

female copywriter making text for advertising campaign or general marketing and copywriting project

Get started in Copywriting

There are no set entry requirements for jobs in copywriting, but employers may ask for a degree in English, journalism, creative writing or marketing and PR. Copywriters must have excellent writing skills, as well as creativity. When applying for copywriting jobs, employers will be looking for these key skills and may ask you to complete a copywriting task or show examples of your work at interview stage. 

There’s a wealth of online courses available to copywriters, for beginners and professional development. The advantage is you can learn at your own pace and some include certificates. 

Working as a Copywriter 

The role mainly involves writing content for a business, their clients, or your own clients to go on company websites, marketing materials, digital and advertising campaigns.  

Finger Pushing Copywriting Red Button on Metallic Keyboard. Copywriting Concept.

As a copywriter, you will work closely with creative professionalssuch as designersto create marketing and advertising materials that aims to increase brand awareness and ultimately persuade a person to take action. As with any career, it can be stressful working as a copywriter at times, especially when clients are more demanding than others. Copywriters need to be flexible, take feedback constructively and always get the work done to a high standard. 

Full-time copywriters typically work Monday to Friday during regular business hours. Copywriters – full-time or freelance jobs may have to travel to client meetings but wilmainly work in an office or at home. 

Career progression for copywriters 

Man skilled copywriter typing promotional content on netbook

Career progression from junior to senior copywriter can take between 5 and 10 years in the industry. Working as a copywriter you’ll start out as a junior copywriter working on a range of projects with different clients. As you gain experience in the role you can choose your own direction. You may wish to move into a content marketing role or become a freelance copywriterIn a senior role you will lead a team of copywriters and work on major projects with big budgets. 

Some copywriters choose to run their own businessIt is relatively easy to set yourself up as a freelance copywriter, provided you have the skills and knowledge to attract and retain clients. Freelancing as a copywriter, however, doesn’t provide the same guaranteed work hours and salary as a full-time copywriter job role 

For the latest copywriter job opportunities, try a new job search on Zoek UK.

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