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A Career Guide to PR Jobs

Published: Friday 3rd April 2020

Jobs in PR (or Public Relations) are all about promoting (and protecting) a business, brand or person, so Public Relations is closely linked to marketing and there will be some overlap between the niches. That’s why many vacancies will be branded as marketing PR jobsIn the UK, the sector is growing healthily. Over the past two years, the value of the industry rose to £13.8 billion, a rise of 7%. Publicity isn’t easy to get, especially not free publicity, and this is why it’s important to have experts that can handle this side of the business.  

Types of marketing PR jobs 

Concentrated business people using a digital tablet

On the promotional side, PR professionals are tasked with developing a positive perception and reputation for a company or brand through social media, blogging and traditional media such as publications, radio and TV. However, there’s also a protective side of Public Relations where PR jobs exist to manage a crisis in order to protect the image of a person or organisation. Within both of these areas, there are many different types of PR jobs dealing with various tasks. These include: 

Content creation – Here, you’ll be tasked with creating positive stories about a brand, whether through the written word, visuals or commercials.  

Media relations – Responsible for building relationships with media outlets, publications and journalists. 

Social media – Managing a brand’s social media presence. 

Community relations – Finding ways to bolster a positive image through interactions and events in the local community and, sometimes, the wider global stage.  

Financial relations – Bigger firms need Public Relations people to handle communications with investors, stakeholders and analysts. 

Getting into PR 

Business people waiting for job interview

PR is perceived as an exciting and glamorous career, so expect a lot of competition if you’re looking to break into the niche. Start by doing some research to get a feel for what it’s actual like to work in PR. A career in Public Relations is ideally suited to those who are inquisitive, creative, analytically minded and interested in trending news and politics. 

When it comes to qualifications, at a minimum, you’ll need GCSE’s in subjects such as English, history and philosophy, however, a high percentage of people working in Public Relations will have come through university and acquired a degree in a relevant field, if not in PR itself. Graduates from varied disciplines choose to go on to do a masters in PR. Other skills/qualifications for a career in PR these days include digital marketing trainingespecially in areas such as SEO and social media. 

Since you’ll be working in Public Relations, you’ll be adept at marketing yourself. This might means starting a blog, where you can demonstrate your passion and talent for working in the industry. 

Businessman working on a laptop at office desk, business and marketing text concepts coming out from computer screen

Where can I find PR jobs near me? 

Work experience will be vitally important to securing your first role, so if you can get some voluntary work or a position as an intern, this will help hugely. You’ll find plenty of intern opportunities online at Zoek UK. 

Salaries vary widely depending on the role and your level of experience. Starting out, you can expect minimum wage or less in an intern role. However, average pay for the sector works out around £39-30k 

PR provides the opportunity to work across many sectors, or specialise if you are interested in a particular sector such as arts, fashion, business, sport or a charity. To find jobs in PR in every industry, at every level, start with Zoek UK.  

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