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A career guide to Social Media Marketing

Published: Friday 30th October 2020

Social media marketing, also known as digital marketing, can provide a dynamic and interesting career. Digital marketing is becoming increasingly important. Therefore, you can now find social media marketing jobs in a wide variety of businesses and sectors. For example, you could be working internally for a large retailer, or for a digital marketing agency with clients across many different industries.

You will need a solid understanding of the various social media channels available and how these can be used for marketing purposes. The role involves the creation, management and analysis of  marketing campaigns. This includes the creation of quality content in various formats, including written and video. For some SMEs the role may be part of a larger, more traditional marketing role involving non-social media aspects.

What do Social Media Marketing jobs involve?

social media marketing manager working in office

Social media marketing jobs involve many different tasks, with the role and industry often continuously changing. The majority of roles are office-based, but as you progress you will likely have remote working opportunities. A professional appearance is often required, particularly if you are working for an agency. Whilst duties may vary depending on the size and sector of a company, common tasks do exist, including:

  • Managing popular channels such as Facebook, Twitter and LinkedIn
  • Developing and managing promotional competitions and campaigns
  • Producing quality content, including posts, blogs and videos
  • Analysing effectiveness of campaigns and provide feedback and analysis
  • Responding to social media inquiries

How to enter Social Media Marketing

There are various ways you can enter social media marketing jobs. The most common is having a university degree in a related subject. Relevant subjects include digital marketing, marketing, media & communications and public relations. HNDs will also be accepted by some employers, particularly if you also have relevant previous experience. Furthermore, a variety of  courses now exist which can provide a much quicker and more affordable way to gain a relevant qualification.

Entry-level apprentice positions are also available in large marketing agencies, many of which will not require a university degree. However, for such positions you must demonstrate skills in social media. This may include a portfolio or proof of previous work. This can include running your own blog or website. Employers will also look for candidates with the following skill sets:

  • Strong writing and editing skills
  • Understanding of the different types of content required for each social media platform
  • Knowledge of best SEO practices
  • Creative, organised and able to multi-task
  • Ability to work under pressure and meet deadlines

Social media concept. social media marketing.

Salaries and career development

Social media marketing jobs can provide an excellent career, with many opportunities to develop further. The role of social media for business has grown significantly and shows no signs of slowing down. As such, there is good demand for skilled, experienced marketers, particularly in eCommerce roles. Digital marketing jobs remain relatively new, meaning there is still no traditional route in terms of promotion. Career development will include opportunities to take over general marketing duties, before then moving into more senior-marketing positions. Career development can be improved if you have skills in a specific area, such as analytics or paid social media strategy. This can also lead to consulting and freelance opportunities.

Entry level roles are likely to offer salaries between £16,000 – £23,000 depending on your experience and qualifications. Once you have gained experience, you can expect wages up to around £27,000. From here, salaries can rise to between £40,000 – £60,000 for marketing manager roles. As with many roles, marketing salaries are dependent on various factors. This can include the size, sector and location of an employer.

  • Register with Zoek for Social Media Marketing jobs
  • Log in to Zoek and start applying for Marketing jobs

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