Introducing our Reward Partners: See special offers
What Add job title, key skills
Scroll for more!

How to get a career in Digital Marketing

Published: Friday 19th February 2021

There’s no doubt that digital marketing is on the rise around the world. With the present condition in COVID-19, we as a community have recognised the power of the internet and eCommerce to make our lives easier. Smart marketers are on the lookout for increasing business sales using digital platforms. Marketing professionals and companies like this PPC agency are looking for digital marketers to build great digital marketing campaigns. Reading all these facts, any curious person might want to get into this industry through a career in digital marketing. 

So, are you on the lookout for building your career in digital marketing? If yes, then keep reading to find out more in our guide…

Getting certifications for a career in Digital Marketing 

Believe it or not, getting certified in digital marketing will help you a lot in your digital marketing journey. Certifications from renowned institutions help employers understand that you are serious about your career choice and learned from professionals. Most institutions are always ready to implement changes in their courses and upgrade their curriculum according to the industry’s needs. Therefore, getting relevant marketing certifications and recognised qualifications are the best way to kickstart and build your career in digital marketing.

View of laptop on desk, hands typing, glasses and book.

Staying active

After getting a certification, one might think that there is nothing more to learn. However, in digital marketing, staying uninformed and not implementing the latest strategies will hurt digital marketing campaigns the most. Therefore, staying active in digital marketing circles and learning more is the key to keeping on top of your game. Forget about implementing the same strategies over and over again and instead invest in a culture of continuous learning. Find unique connections to accomplish your marketing plans in order to bring outstanding results while adding value to your organisation. 

Your portfolio

What if you want to get hired at the executive positions in a superb digital marketing company? Well, the best way to make yourself eligible for such roles is to build your personal digital brand. The best thing about building a digital brand for yourself is that you don’t have to invest a lot. Start small and run a successful digital marketing campaign. Add it into your portfolio to show to potential employers.

Building connections is key in Digital Marketing

Digital marketing is not a tedious job that requires you to stay caged in a cabin. Digital marketing requires you to stay updated and be friendly, while also working well with others in the industry. Don’t limit yourself to your desk and your computer to learn more about this field. Making friendships with enthusiasts, networking online or in events as well as working under experts’ supervision can catapult you in the list of well-known and result-driven digital marketers. Always find ways to get in touch with professionals who are willing to share their knowledge about this fantastic field.

Digital Marketing Media Social Network Concept. A career in digital marketing, working in marketing.

Get specific

The presence of lots of paths in digital marketing can leave a person with no experience and knowledge. Don’t try to become a jack of all trades. Start learning about a specific area of digital marketing and stick with it in order to specialise and gain deep insight. For example, learning about content creation and copywriting is the best thing for beginner digital marketers. So don’t push yourself to learn about all items at once. Choose one field of digital marketing and master it before moving to the next one to build a successful career in digital marketing.


Hard work is not smart work in the field of digital marketing. Becoming a professional and cementing your career in this field requires both patience and persistence. Surround yourself with experts, keep an eye on the latest industry news and trends and focus on how to get the best outcome. Happy marketing!

To find the latest jobs available with top employers in the Digital Marketing sector, visit Zoek and start applying today!

Get started with a free CV review on Top CV

Get a free CV review today by experts to land your next job!

Interested in finding out more about the subjects raised on this page?
Simply click on the tags below to read related blog posts...