The marketing sector has been growing exponentially throughout the UK over the last two decades, mirroring the trend of online shopping and other digital technologies. Businesses have more understanding than ever that a good sales team can only convert the leads they have. The marketing manager will develop strategies and campaigns to increase lead generation, brand awareness, website traffic and ensure that the business still makes a profit.
Working as a marketing manager requires determination, strong attention to detail, analytical and creative thinking and leadership skills. If this sounds like your dream role then keep reading to find out everything you need to know about becoming a marketing manager.
What does a Marketing Manager do?
Depending on the size of the business the marketing manager might report to the head of commercial, or directly to the senior management team. In either case, the responsibilities are typically the same. While you will be given targets to hit and a vision to aim towards, you will need to create a marketing plan for the year or at least the next quarter and set your team individual targets that they will need to hit so you stay on track.
Other duties might include but are not limited to:
Building reports and gathering data to confirm a positive ROI
Conducting 1-2-1’s with members of the marketing team to help them develop their skills
Reviewing and critiquing all assets for campaigns
Training new staff
Finding new ways to increase leads and reduce costs
Reviewing the website and customer journey to see where improvements can me made
Working with other departments such as sales and tech to implement changes and campaigns
What qualifications and skills do Marketing Managers need?
You might find it easier to build a career in the marketing industry with a degree in either marketing or business, especially when reaching more senior positions. However, it is by no means a necessity. Marketing skills can be learned, providing you have a creative mind, there isn’t much you couldn’t do. Finding a specialist area could help you to begin with. You could focus on content marketing, video marketing, digital marketing, graphic design, data management, e-commerce, website development, or social media.
Once you’ve gained at least 5 years of marketing experience you’re likely to be eligible for marketing manager roles. You could look into getting a level 6 certificate from the Chartered Institute of Marketing which is designed specifically for those either at or hoping to reach management level.
Where can a Marketing Manager work?
Marketing jobs are available in almost every sector where there is a product for sale. Most of the time you will be required to work in an office, but there may be some flexibility that allows you to at least partially work from home.
Some popular marketing managers jobs could involve working with the following employers:
Clothing or make-up brands
Health and fitness providers
Food and drink manufacturers
Finance and Insurance companies
What are the career prospects of a Marketing Manager?
Once you become a marketing manager you’re likely to have excellent career prospects. Not only will you know experience marketing from a much more strategic viewpoint, but you will also gain management skills. This means should you wish to change careers, you could go into project management, business management, or even work in hospitality. Leadership skills are 100% transferable, your style will likely change naturally as you learn more about the role and those around you.
The average salary for a marketing manager in the UK is £30,000. However, there are sometimes incentives for hitting targets that can see the salary rise up to £40,000. With experience and success, you could find yourself working as the head of commercial or managing director, earning a salary of up to £70,000, possibly more if you’re working in London. There is also the possibility that you could start your own freelance marketing agency using the skills you’ve picked up.
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