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Missguided

About Missguided

Founded by Nitin Passi in 2009, Missguided is known as an iconic, award winning confident brand, famed for empowering women to look and feel confident for every occasion.With a social footprint of 6 million followers, our unique style attracts over 300 million annual website visits, which sees more than 300 new styles drop each week. Collaborating with some of the biggest names, from Playboy to Barbie to supermodel Jourdan Dunn and influencers including Sonia x Fyza, Stassie, Jordan Lipscombe and Sofia Richie ; Missguided has quickly become a global fashion leader of this generation.We ship to 180 countries worldwide and have ecommerce websites serving 9 different territories, alongside iPhone and Android apps in the UK and US. Our multi-channel presence includes a UK retail store, Dubai and Vietnam franchise stores and international wholesale partnerships including ASOS, Zalando & Namshi, with more international growth planned for 2019 across digital, wholesale and franchise stores.

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