Compared to the older generations, millennials have their own individual characteristics and demands when it comes to any job they will acquire. A common characteristic amongst them is the need to always work on something new and with that comes the need for creativity in the workplace. Apart from the fact that you could offer certain benefits and high salaries they would not be able to deny, there are other ways for you to keep your millennial employees happy and loyal to your company. Here are some tips on how you can achieve that.
Work on your brand’s identity to retain millennials
One of the things that millennial’s love to know, is the work they are doing has a certain purpose. The identity of your brand is one of the very first things that will help you attract the right employees to your work and it is the very first thing your customers will get to know about who you are and what you represent.
The main reason why this is so important is that millennial employees will want to be able to connect with your brand’s message if they are to work for your company. If their own beliefs are in alignment with what your brand represents, this acts positively towards their image to the outside world and the fulfillment they will feel from this will be positive for their progression in your company.
Establish a positive company culture
Relationships between employees and bosses greatly impact the way a millennial employee will feel about working for your company. Working in an environment where people care about each other’s accomplishments and struggles is going to act positively on every employee’s performance and this can help you not only retain your millennial employees but also the entire staff.
“A positive company culture will help people work better together and your millennial employees will have a chance to form bonds with the people they work with. An employee who cares is most likely to stay with your company for a long while”, advises Diana Adjadj, HR Manager of TrustMyPaper.
The more effort you put into making sure everyone feels welcome and able to easily work with one another well, the easier it will be for your millennial employees to want to stick around for longer and actually enjoy what they are doing in and for your company.
Leave millennial’s space for creativity
If there’s one thing millennials love is being able to express their creativity through their work. This is exactly why you see so many people going from one job to another and why so many millennial’s struggle to only do one job.
Creativity does not have to be related to arts and crafts. Each niche has its own particularities and millennials might have all the ideas you need in order to start shaping your business into a more successful version of its current state. This is something that will also help make humanise your brand and help it become a lot more approachable to customers, as it will seem more real and diverse.
What you need to do is to give them space to express their own opinions and allow them to experiment with implementing them within logical boundaries. The more you allow their creativity to manifest into their work, the harder they will work to reach the goals they have set for themselves.
Offer flexible working schedules
Flexibility is something that most millennials will want from their jobs. Working a 9-to-5 job will most likely not be ideal for many millennial’s who dream of travelling and having time to socialise in their everyday lives.
Remote working opportunities, part-time jobs and flexible schedules and deadlines will definitely help you retain your millennial employees and help them grow. “Millennials enjoy having the chance to create their own working schedules and working under terms which are comfortable for them will help them stay productive and creative”, notes Melanie Sovann, HR Coordinator for GrabMyEssay.
Make use of their knowledge
Millennials are not looking for a mentor who will judge and guide their every step. What they are looking for is an unconventional employee-employer relationship where both will be able to learn new things and work on their common cause in unison.
Just as a manager believes they have a lot to teach to their teams, millennial’s can also teach a team of employees a lot about their experience with social media and how they can improve the company’s presence online. As a generation of social media experts, millennial’s can teach senior employees as many new things as the senior employees can teach them.
The best thing you can do is to ask for their feedback and make use of the knowledge they have on social media so they can work on something they are knowledgeable about and comfortable with such as social media marketing campaigns and marketing strategies. This will help show them that you appreciate their work and help them stick around for longer.
Building strong relationships with millennials
When it comes to their work ethics, millennials are willing to work hard and make drastic changes to their workplace so that everyone feels comfortable and productive. Working during certain hours and certain conditions might be unconventional but any company can benefit for small changes in their otherwise continuous schedule. By giving them the chance to have certain options when it comes to their work, you are allowing them to work in an environment which respects their traits as employees. The more you pay attention to the needs, the easier it will be for you to keep these millennial employees to your company.
Author Bio: Estelle Liotard is a professional writer for Studicus. She has a deep passion for informing her audience about a variety of subjects and she enjoys creating educational content for various platforms such as BestEssayEducation and WowGrade on a weekly basis. In her spare time, Estelle always enjoys going on a hike or reading one of her favourite books in nature.
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