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5 Similarities Between Dating And Recruitment

Published: Thursday 23rd April 2020

It’s common in life to experience reoccurring themes that we just can’t get away from, for instance, the parallel between recruitment and dating. In fact, the recruitment process is a lot like dating in many ways. How? For one thing, the end goal is the same. Just like dating, the goal of recruitment is to find someone who’s the perfect fit. From ‘catfishing’ to following up after the date or interview, the parallels drawn couldn’t be more accurate, especially with the rise of online dating and online recruiting. Both situations have changed a lot over the years as technology has advanced.

So, here are 5 ways in which recruiting the right person can be similar to the world of online dating!

Red heart on the computer keyboard with sunlight and shadow. Internet dating, perfect match and online recruitment

Recruitment and dating: Matching up needs with demands

One of the first things that brings these two industries together is the way they match up the needs of one party with the demands of the other. For example, whilst browsing an online dating site, we will likely be given suggested matches of people we should get in touch with. But most of us will also have certain pre-existing preferences and expectations around anything from age and appearance to shared interests and education. This means, the other party has to meet a set of certain criteria in order for the matchmaking process to kick off and take place.

The same process follows in recruitment. Companies don’t just want anyone working for them, so they write down exactly what they are looking for, creating a job description. Although they aren’t looking for certain characteristics like appearance or age, they’re searching for experience, knowledge, skills and location. Companies are on the lookout for people who match their criteria, and a recruiter’s job is to look for those people in the job market and bring them together. In doing so, recruiters are in a way the online dating sites of the business world!

Interviewing for success

Smiling diverse HR managers satisfied about male job employee, have positive first impression of candidate, recruitment

First dates are also a lot similar to interviewing and here’s why… On a first date, you meet up, have a chat and find out if there is any spark between you. You ask a lot of questions about each other while probing your backgrounds and trying to figure out if this could be a good fit. At the same time, the exact same thing happens in recruitment when interviewing for a job. An interview is like a first date, with both the interviewer and the candidate asking questions to find out if this is a good fit. Once it is over, both sides decide whether or not the candidacy should continue…

Recruitment and dating: Ghosting

Ghosting in the online dating word means ‘ignoring a love interest by not engaging in direct communication’, which from a dating perspective can be really harsh – truth be told. Although ghosting is a term and concept stemming from the online dating world, it has unfortunately entered the world of business too, setting a growing trend. Ghosting is frustrating, aggravating and, dare I say, incredibly disrespectful — especially after candidates have taken the time to complete the necessary information, attend various phone and in-person interviews and sometimes even provide feedback or sample work at no cost.

Young emotional man with sad grimace looks at screen of device, upset

Ghosting candidates in other words could also be described as ‘unprofessionalism at its finest’. Therefore, make sure your websites and CRM strategies provide a brilliant candidate experience, keeping in touch with candidates as much as you can during the application process. Failing to keep your candidates engaged or if they have a bad experience with you is potentially very damaging to your company’s and brand’s reputation.


Cushioning in dating is happening when you purposefully maintain contact with other dating prospects so that you have some insurance on the side. From a dating perspective, this means keeping in touch with somebody other than your chosen partner ‘just in case’ the relationship ends.

In the recruitment world, given that a third of new employees leave within the first six months, it is perhaps worth maintaining contact with the ‘second best’ candidate just in case your placed candidate leaves. In that case, you can always rearrange a fresh interview if both parties are available and interested. When cushioning in the recruitment process, it’s important that you’ve got decent candidates on the bench and use your digital tools to keep them engaged.

Confident focused businesswoman talking at meeting or convincing hr during job interview concept


The definition of creating a whole new identity in order to start a relationship! However, cat-fishing has also taken its place into the hiring process too, meaning candidates may sometimes falsify their credentials, skills or experience in order to land their dream job. Regardless, a good recruiter will be able to spot a dodgy CV. A good idea when checking and verifying candidates’ profiles is also to check their LinkedIn. A LinkedIn profile is likely to be more accurate as it’s visible to all of a candidate’s connections, making cat-fishing in recruitment much harder.

In reality, there are so many more ways in which online dating is similar to online recruitment. For example, there are first, second and third dates that are reminiscent of several phases of job interviews. Then there’s a simple human connection, and the instinct that tells you a certain date or candidate is right or wrong for your needs. As a business, you need to channel this thinking in your recruitment process in order to be successful and Zoek can help you do just that, by connecting you with top candidates. So, register on Zoek and start recruiting online today to find your perfect match!

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