In a competitive economy, businesses are looking to hire candidates who are at the top of their game. Recruiting the right staff is the most important part of any business after all. But, as the saying goes, you can’t get something for nothing. This is why more and more recruiters are stepping away from traditional recruitment methods such as newspaper adverts, and are instead opting for out-of-the-box strategies and ways to ‘revive’ traditional job boards such as campaigns marketing.
To attract staff with a love for flat-packed furniture to an IKEA megastore in Sydney, the store inserted career instructions inside the flat packs that were then purchased by unknowing customers. This was a great way of speaking directly to those who already loved the brand.
Google campaigns: Cryptic Billboard
When Google unveiled an anonymous billboard on the side of a highway in the Silicon Valley. The board read “first 10-digit prime found in consecutive digits of e.com”, to which the obvious answer was 7427466391.com. When maths-lovers visited this website, they were faced with another equation, which eventually led the remaining contestants to an interview at the Google offices.
SeatGeek: Site Hacking
In 2010, SeatGeek, an event ticket search engine, proposed all job applications with a challenge. In order to submit their CV, job seekers for coding positions had to hack into the backend jobs admin panel of the website within a 10-minute timeframe.
Twitter: The Future Is You!
During the 2012 Hack week, Twitter made a recruitment video that was so bad, it was good. The video went viral and caused a huge increase in traffic to the company’s recruitment page.
Video games are becoming a more popular platform to recruit employees. When Marriott International launched the ‘My Marriott Hotel’ game, they used this type of gamification to invite players to manage a hotel. The game helped to generate interest in the hospitality industry, increase brand awareness and identify talent. When candidates clicked the ‘try it for real’ button on the top corner of the game, they were redirected to the company’s career site.
OgilvyOne: Sell A Brick
If you want to get a better idea of how enthusiastic and creative your candidates really are, offer them a competition. Looking to expand their sales team, advertising agency OgilvyOne launched a campaign to find ‘The World’s Greatest Salesperson’, which asked applicants to try and sell them a brick on YouTube. The winner received a 3-month paid internship with the company.