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Best practice guide for Job Adverts

Published: Thursday 8th October 2020

Are your job adverts not producing enough applications? Struggling to attract candidates with your job description? Or perhaps receiving a lot of irrelevant applications? We want to make sure your adverts are seen by as many relevant candidates as possible to improve the number of well-matched job applications you receive. 

Craft highly effective job adverts

We have put together a guide on job advertising best practices to help ensure that your job adverts get the best response possible. By following our best practice guide you could see your job ads on Zoek increase in volume by appearing in more search results, more of our Job Matches and Zoek Alerts emails, produce higher quality candidates and receive applications from job seekers who will fit your work culture.

So, here’s what to keep in mind the next time you post a job advert on Zoek’s job board…

Diverse team of young people, discussing at work

Create detailed job descriptions

Zoek uses A.I technology that matches candidates searches and information from their CV’s to relevant job adverts. The more detail you include, the more matches your job will appear in. Bear in mind that hiring great talent starts with attracting the right talent. The best job descriptions combine a little bit of marketing, the reality of the role, the necessary skills and your company’s culture.

A logical approach to experience and qualifications

Don’t state that a role requires a degree or qualification unless the role truly needs it. You could put off some very experienced and talented candidates who could be well suited to the role. Likewise, be smart when setting the required amount of experience. Some people pick up skills quicker than others and being a year short of the experience you’re asking for could cost you valuable applications.

Clarity is key for successful job adverts

Be clear in what you expect from a candidate. Include everything that they will be doing in their role, their working hours, remote working opportunities, salary, holiday allowance and sick pay. Candidates need to know what they’re signing up for.


Much like your job description, our A.I. technology will match the keywords in a candidate’s skillset from their CV to skills highlighted in your job advert. If there are specific skills you need, be sure to include them, but don’t be overly specific. 

Showcase your corporate culture

Talk about your business and what your values and goals are. Discuss employee benefits and add some personality. This can help distinguish you from other employers advertising similar roles. 

If you’re looking for more advice about creating a job advert on Zoek, you can either visit our Info Hub, or simply get in touch with our sales team on 08081 561 178! Fill your job vacancies fast, with Zoek. The fastest-growing global job board. 

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