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Employer guide to increasing employee engagement

Published: Thursday 30th July 2020

As far as buzzwords go, employee engagement remains at the top of the list for any business that depends on its workforce to translate value to its customers. Engaged employees are more productive, more loyal and more customer focused. In the same way companies with high levels of employee engagement are more profitable and have a better reputation due to positive word of mouth.

On the other hand, disengaged employees can have a negative impact on company morale and employee retention. If you want to keep your workforce actively engaged in their work, here is a guide to increasing employee engagement.

Increase employee engagement by setting clear values

Setting clear values plays a vital part in increasing employee engagement. According to surveys less than 30% of employees agree with their company’s values. Therefore, it’s crucial to get your staff involved when establishing them. Conduct a team meeting and let your employees openly express their vision of what the company’s core values and culture should be. Set a team meeting and choose together a set of values that suit your company culture and will benefit your business as much as your customers.

Recognise individuality

Excited funny young asian business woman celebrate success in victory dance, happy euphoric proud chinese female professional winner feel overjoyed by corporate reward standing in office corridor. Employee engagement and satisfaction concept

When trying to increase employee engagement, business owners and managers often make the mistake of thinking that treating all of their employees equally means treating them the same. What creates engagement for one employee does not necessarily mean it will motivate another.  Hence line managers and team leaders should dig a little more to find out what will spark their engagement, tailoring the strategies used to motivate less-engaged employees.

Acknowledge top performers and reward achievements

Engaged employees will go the extra mile for their employer. However, people want to know that leadership appreciates their loyalty and commitment. Therefore, taking the time to recognise your employees and their efforts is crucial for their morale. Since feedback is a top priority among employees, encourage managers to make positive recognition part of their day-to-day activities. Moreover, you can consider implementing an incentive scheme to reward employee engagement.

Organise volunteer opportunities

Employees want to know they work for a company that cares about making a positive contribution to society. Volunteering unites employees toward a larger purpose, offering an opportunity to connect on a deeper level. Find a volunteer opportunity that’s near your office and plan an event for after work. This is an easy way to promote team building and give back to your community.

Teamwork,partnership and Social connection in business join hand together concept.Hand of diverse people connecting.Power of volunteer charity work, Stack of people hand.

Be transparent and flexible

Management transparency has a direct 94% correlation with employee engagement. Trusting employees with sensitive information instills a sense of deeper investment in the company compared to an “us versus them” perception of the management-employee relationship. Furthermore, flexible work schedules and remote working are almost guaranteed to increase engagement levels. Give employees the option to adjust their work hours to accommodate for after-school pick-up schedules or a personal activity. That kind of respect and consideration will keep employees engaged.

Hire traits and behaviours

Experience and education don’t guarantee performance. Even the most qualified candidate will fail if they have a poor attitude. That’s why it’s important to put emphasis on hiring the right people and promoting the right behaviours and personality traits for your culture.

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