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Techniques to boost your job advert’s reach 

Published: Thursday 25th February 2021

Online job adverts are an effective way to reach active and relevant candidates while also providing insights into your company’s culture and employment brand. But although more people in the UK are using their phones and embracing online job searching, finding the right candidate has become more difficult for employers and hiring managers. So how can recruiters get their job adverts in front of the right people, especially when the average human attention span has fallen from 12 seconds to just 8 seconds? Read on to find out more about techniques to boost your job advert’s reach and attract well-matched candidates.

To boost your job advert’s reach, provide core information

When candidates get provided with all core information of a vacancy available, they can make a decision quickly if the job role is suitable or not. Without this information potential, relevant candidates may avoid applying or may have to get in contact to ask for clarifications. In turn, this prolongs the recruitment process. Moreover, this can also minimise the number of relevant applications that hiring managers receive.

Providing all core job advert information can boost your job advert’s reach by increasing your exposure to candidates. For instance, Zoek uses job alerts to distribute relevant opportunities to well-matched candidates through intelligent job matching. The more information your job advert entails, the more likely it is that the number of job alerts your advert fits into will increase. This means a lot more relevant job seekers will receive your job posting via our Zoek alerts, resulting in increased, relevant job applications. Of course, including a salary can make your job posting more visible.

typing on Google search engine from a laptop. google search on mobile phone.

Use a simple job title

The job title is the very first thing a candidate sees when your job listing pops up, and it’s so much more than a title. It’s a headline, a billboard and a vital marketing tool that goes a long way in attracting qualified candidates.

You may think that your job advert looks more impressive under a more complex and unique job title but if potential candidates are searching for commonly known and searchable terms on job boards, your advert won’t even appear. Your time and effort will be wasted and you certainly won’t get many applications. So, optimising your job postings is essential. 

Take a moment to think about your ideal candidate instead, what would they search for? If you’re not sure, check out your competitors’ and/or other similar, big brands’ ads to see what job titles they use.

There’s nothing wrong with getting a little creative with your job description content in order to boost your job advert’s reach but you have to ensure it contains the necessary keyword(s). Making a job advert easily searchable is the key to success.

Include a location in your job posting

When creating a job advert it’s important to keep in mind your target audience and the candidates you want to attract. What are they likely to be searching for? Jobseekers are more likely to be conducting searches like ‘Marketing Executive in Manchester’ than simply ‘Marketing Executive’. Therefore, adding a location should make your job listing more visible to the right audience and discourage candidates that are not located within your desired area.

curly adult woman working on the sofa with modern laptop computer, independent worker- job search, viewing online job adverts.

Make your job advert relevant

The frustrating aspect is, you may have written the best, most compelling job advert ever, but that won’t make a blind bit of difference if nobody sees it! So, to increase your job advert’s reach keywords are essential in the body content. The more relevant your advert appears to someone’s actual search, the more often and the higher up it will be displayed.

Search engine optimisation techniques and keyword research should be a crucial part of the process when creating your job description. So, if you’re looking for an accountant, try to actually include the word in the job advert a few times and spread them throughout.

If you want to go the extra mile, you can find out how many times people search for a certain phrase on Google by using Google Trends or by setting up alerts. If you’re opting for an image, then try to include keywords into the file name, title and alt text too. Make sure you don’t overdo it though to the point that your content doesn’t make sense. So, aim for a fine balance that keeps it clear, relevant and searchable.

Find the right job board to boost your job advert’s reach

Once you’ve optimised your content, it’s essential to get your job advert in front of the right audience. And that’s where a job board like Zoek can help make a difference in the quality and number of applications you receive.

Zoek offers multiple job advertising packages to give you as much freedom and control as possible over your budget, depending on your needs. For instance our Pay Per Job model aims to push and promote your posted job onto our Zoek Alerts system and our partner network, ensuring that your job is among the first to be seen by the ideal candidates.

Finally, Zoek works closely with leading employment companies to ensure your vacancies are seen by the right candidates. Indicatively, some of our trusted partners include Google Jobs, Adzuna, Google Adwords, Criteo, and Adview. 

So, if you’re looking to boost your job advert’s reach and visibility while attracting quality applications, get in touch to find out more on how Zoek’s job board can help you fill your vacancies faster in a more efficient and cost-effective way.

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