Recruiting great candidates in a market where demand is high and supply is low can be a huge problem for all types of businesses and organisations. Which is one reason candidate attraction can be a massive challenge for HR professionals and recruiters in places such as Northampton. At times, in fact, advertising jobs in Northampton can appear a seemingly impossible feat given the number of job vacancies both there and in nearby London, where many Northampton residents commute. To succeed in candidate attraction, recruiters need to take the time to get a better understanding of the labour market, gain an insight into the problems faced when recruiting and examine new approaches when it comes to hiring in these competitive markets.
Northampton’s changing face of recruiting and employment
While Northampton was once responsible for manufacturing a huge proportion of all the footwear sold in the UK, as well as exporting shoes to international markets, today the employment landscape has changed beyond recognition. Some specialist footwear companies, such as Dr Martens, Crockett & Jones, Tricker’s and Edward Green still remain, but today, the main industries in the town are logistics, distribution and finance. What’s more, excellent transport links, means a high percentage of the diverse workforce commutes to London. So if you’re recruiting in the capital, it makes sense to be advertising jobs in Northampton too, as you can also target the commuter market.
Since a lot of the old leather and footwear factories were converted to office use, many multinationals, as well as local companies, have opened up new operations in the town. These factors, combined with a large, highly qualified workforce close to London has meant that Northampton is an ideal location for the local offices of many well known companies and brands. Today, Texas Instruments, Coca Cola, Nationwide Building Society, Levi Strauss and Tesco, among others, have bases within the town and surrounding areas. At any specific time, recruiters can reasonably expect to be competing with many of these companies for suitably qualified candidates.
Attracting candidates in a highly competitive marketplace
Of course, Northampton is also a university town, so companies advertising jobs in Northampton for graduates can make the university campus a primary target for advertising campaigns when it comes to candidate attraction. The university handles a wide range of disciplines from business and finance to engineering and design, so companies should be able to source trainees in most niches. However, some of these too will be attracted to positions in Northampton’s large public sector workforce. Northampton County Council employs somewhere in the region of 30,000 workers, both in local government roles, and health.
Clearly, the town of Northampton is an attractive place to live, with a thriving economy and, as a result, relatively low unemployment and a highly skilled workforce. Maximising success when it comes to recruitment and advertising jobs in Northampton means recruiters need highly specialised expertise, including local knowledge of the market.
What’s needed is a different approach, such as the one offered by Zoek. By matching candidates to jobs using the Zoek app, the entire recruitment process becomes simpler, faster and more efficient for both the recruiter and the jobseeker. If you are trying to fill job vacancies in Northampton go to Zoek’s Hirer Portal. For further information on local employment and more top tips for recruiters, visit our blog.
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