As Europe’s most youthful city, Birmingham has a huge amount to offer anyone looking to recruit. With 40% of its population under the age of 25, it has a growing pool of young talent to draw from. Will you be joining Bimingham’s youth revolution?
Bimingham’s youth revolution
As well as 400 schools in the Birmingham area, there are 15 universities and three university colleges within an hour’s drive of the city pulling in young people from around the country, and the world. And when the tens of thousands of students at these universities graduate many opt to stay in the Birmingham area, adding to the cultural lifeblood of Britain’s second city.
Once dubbed ‘the city of a thousand trades’, Birmingham’s fortunes dipped in the last half of the 20th century with the decline in the manufacturing sector – and the town planners for whom ‘concrete’ seemed to be a watchword – being blamed.
Birmingham’s post industrial urban landscape is a backdrop for growth, regeneration and young talent. The city that brought the world 2-tone, the New Romantics, Bhangra and dub certainly has plenty of credentials for attracting, and keeping, its youth. A couple of years ago Birmingham, together with Copenhagen, Lille, Rotterdam and Stockholm, featured in a report compiled by the city’s marketing team Visit Birmingham called Europe’s Youngest Cities: A New Beat Generation, which looked at how young people there were leading the way in new underground arts, music and culture. They were the ‘new breed of beatniks’, claimed the report.
But it’s not just the world of cutting edge culture and the arts that’s keeping Birmingham young. It is the third most popular place to shop in the UK, with yearly expenditure at £1.6 billion. The famous Bullring shopping centre is the busiest in Europe, attracting more than 36 million visitors a year.
In the fields of science and innovation youthful Birmingham is also forging a growing reputation as the place to be. The Birmingham Science Park in Aston is a council-backed hub for science and technology. As a ‘science park without walls’, companies, many of which are recent start-ups, work together to drive forward innovative ideas. The concept will add not only to the reputation of Birmingham as the go-to place for scientific entrepreneurs but also to the region’s £98 billion local economy.
And where else but Europe’s youngest city would techies be aiming to develop a real-life Harry Potter ‘invisibility cloak’? Yes, blurring the lines between fiction and reality, the University of Birmingham is well on the way to producing cloaking devices that can hide three-dimensional objects from view. What’s already clear to see is that with all that drive and innovative, daring thinking available in one city, employers and recruiters must be spoilt for choice.
If you are trying to fill job vacancies in or around the Birmingham area, register here and let Zoek help you achieve faster, smarter recruitment. For further information on local employment and top tips for recruiters, visit our Zoek blog.
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