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LinkedIn To Tackle Skills Shortage in Manchester

Published: Wednesday 17th June 2015

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In a Europe-wide first, the professional social network LinkedIn has linked up with city bosses in Greater Manchester in a partnership designed to plug the skills gap in the region.

LinkedIn is partnering with the Greater Manchester Combined Authority as part of an initiative called #ProjectManchester and it is bringing its ‘battle bus’ to parts of the city later this month.

The business-focused social network’s representatives are on a push to get the region’s professionals to create profiles or update existing ones, listing their skills and experience.

The information gathered will then be used by LinkedIn to create a digital map – or economic graph – of the region to identify the skills available there. It will cross-refer to the skills required for vacancies and expose the gaps between the two.

The Greater Manchester Combined Authority intends to use the information to ‘reshape education and training priorities’ in the region and prepare for its economic future

The MD of LinkedIn in Europe, the Middle East and Africa, Ariel Eckstein, said: “We’re excited to utilise the economic graph – a digital map of the economy – to help professionals in Greater Manchester advance their skills and careers, and for the combined authority to deploy its resources more strategically.”

Sean Anstee, leader of Trafford Council, part of the Greater Manchester Combined Authority, added: “Greater Manchester plans to use this data, alongside other information, to help it re-shape skills to ensure the talent for the future of the city is being created.

“The better the data, the more intelligent decisions can be made around devolved areas like skills, further education and business support, which under new devolution arrangements, will be controlled locally.”

If #ProjectManchester proves a success LinkedIn will look at similar schemes in other cities throughout the UK.

To learn more about #ProjectManchester, please visit

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