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The importance of specifying skills within your job vacancies

Published: Thursday 27th August 2020

Online advertised job vacancies may come in many shapes and sizes, but there are a few certain and simple guidelines that every job advert should follow. Following these simple rules will help you make sure that your job advert will attract the candidates who are right for the role.

Create a well-structured advert for your job vacancy

If you want to attract the right people you need to make sure they know who you are as an employer and what the exact skill requirements are for this position. After the main details use the person specification and role description section as guidance for what you are asking for. It should, ideally, consist of two or three concise and brief paragraphs detailing the main purpose. It should also specify all essential and desirable criteria to attract the ideal type of candidate for your job vacancy.

When it comes to skills, these can be classified into three main types, namely transferable or functional, personal traits or attitudes, and knowledge based. In order to pick out the most relevant, employability skills required for your role, find out more on what each category includes.

Ring Binder with Inscription Job Descriptions on Black Working Desktop. job vacancies and business concept.

Transferable skills within job vacancies

Transferable skills are ‘portable’ skills and abilities that are relevant across different professions and career paths. They can be acquired through education, internships, hobbies, and volunteer experiences. Some of the most common but also most important transferable skills include communication, teamwork, organisation, management skills as well as time management.

Communication and teamwork

Communication and teamwork are employability skills most employers look for across different sectors and job vacancies. Strong communication offers candidates the ability to transfer information to others by speaking, writing or in another medium. Apart from transferring important information, communication helps employees to read body language and talk to people in many contexts. Consequently, employers value strong communicators for their ability to work with others and move projects forward.

On the other hand, teamwork involves the ability to work with others effectively towards the accomplishment of a common goal. Successful teamwork requires other qualities such as active listening and strong communication.

two young caucasian business womwan and colleage discuss the financial business plan from laptop computer in the office

Organisation and management skills

Well-organised employees are able to meet deadlines, communicate with others in a timely manner and follow instructions well. Employers can trust organised workers to be reliable with task completion, ensuring the efficient running of projects. Furthermore, management skills set another important subcategory of transferable skills. Management skills involve the ability to manage a store, department, or branch successfully.

Personal skills within job vacancies

Personal skills fall under the category of soft skills and are not easy to teach. They are intangible qualities and are also known as interpersonal or even ‘people’ skills. Examples include leadership, critical thinking, adaptability, motivation, problem-solving, and analytical skills.

Leadership and critical thinking


Leadership skills include traits like taking responsibility, relationship building and dependability. Most employers value people who can organise and lead teams successfully in order to reach shared goals. In addition, critical thinking involves analysing facts to form a judgment and set an appropriate course of action. Critical thinking skills involve observation, analysis, interpretation, reflection, and the evaluation stage. Employers want candidates who can solve problems on their own using creative thinking and make informed decisions using thoughtful analysis.

Knowledge based skills within job vacancies

Knowledge based skills or specialist skills involve the knowledge candidates or employees have of specific subjects, procedures, and areas. These skills reflect all information necessary to perform particular tasks and are usually hard skills. Knowledge based skills are acquired through education, training, and work experience. Examples can include language fluency, multilingualism, technology literacy, technical skills or knowledge of specific software, contract management and accounting. Employees can often enhance such skills through qualifications, additional training, and upskilling.

As a result, specifying employability skills withing your job vacancies is crucial to attracting the right candidates for your role. If you’re looking for a cost-effective recruitment solution to advertise your vacancies, visit Zoek and start posting your job adverts today!

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