Social media marketing is becoming more important in all sorts of businesses, but one area where it is set to really take off in 2019 is recruitment. An Adweek report suggests that 92% of recruiters use social media to find the best candidates. If you aren’t using social media to recruit then you could be left behind when it comes to sourcing the best talent.
While you should be using social media alongside traditional recruitment methods, there are a number of reasons why social media has become so useful for recruitment. To begin with, it’s fast and cost-effective. In fact, it could cost you nothing but the time required to put your campaign together. Furthermore, social media can serve a dual role by not only recruiting staff but for promoting and establishing your employer brand online.
Creating the right campaign strategy for social media
How you structure your social media recruitment strategy will depend on the needs of your company and your objectives. For instance, if you’re looking to attract more general candidates to a recruitment agency, Facebook ads might be the best way to go. Alternatively, if you’re looking for highly skilled candidates for a very specific role within a company then a blog campaign on LinkedIn might be more effective. Once you have defined your objectives, you can then create a social media strategy that delivers the best results for your needs.
Who are you targeting?
The key to success in social media marketing is understanding the demographic you are trying to engage. When you can do that, you can produce content that resonates with them. Things like where they live, their educational background, their interests and the social media they prefer to use will have an impact on how you develop your campaign. To get this data, you’ll need to ask them. This means integrating these questions into a sign up process, perhaps for the recruitment agency or a career page on the company website.
Get employees involved in social media
Remember that your current staff are a valuable social media resource. Make sure you get them on-board for your social media recruitment campaign by sharing your posts, as well as their own work for the company. This demonstrates that they enjoy working at the firm and that their work in valued.
2019 will be the year that Gen Z makes their presence felt in the workplace. This is the generation that has grown up online – alongside social media. These use it to shop, to source recommendations and job hunt. And because these candidates are turning to social media to find their next career move, the best recruiters are looking at ways they can benefit from the trend.
This has meant a rise in digital marketing jobs for those with the right skills. Right now, a number of marketing openings have come online at Zoek. We have jobs in Bristol, jobs in Sheffield and jobs in Reading.
In the meantime, if you’re looking for the best job opportunities and want to start using social media for recruitment, join Zoek on Facebook, Twitter and LinkedIn.
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