Whether you work in or a recruitment agency or an HR department, as a recruiter, if you’re looking to win the best talent in 2019, then you need to be able to be aware of recruitment traits and trends. You also have to be able to identify and use whatever tools are available that can help you in your efforts. The recruitment world is evolving and new technologies are the key to succeeding in an ever-competitive market.
A shift from outbound marketing to inbound marketing
The recruitment market has changed with a shift of power to candidates. This means that recruiters need to focus on improving the candidate experience and build a reputation for providing exceptional service. After all, in a candidate-driven market, you don’t get to pick talent – it finds you.
In 2019, we’ll see a real shift from outbound recruitment to inbound recruitment. Simply reaching out for candidates won’t be enough. That means your company or recruitment agency will need to focus on building its brand to attract candidates. We already know that candidates that have a positive experience throughout the recruitment process are more likely to accept a job offer, reapply in future or make referrals.
Don’t be like Virgin Media, the firm that recently discovered that a bad candidate experience was costing the business $5 million annually.
Social media is changing
The number of companies using social media for hiring continues to grow, but getting the most rewards from your efforts means revisiting your social media strategy to ensure you’re still doing it right. While social recruiting has become integral to any recruitment campaign, it is still evolving. Rather than focus on traditional platforms, such as LinkedIn for candidates, recruiters need to examine social media trends and use platforms based on the type of candidates they’re looking for. For instance, as Facebook falls out of favour, more millennials are using Pinterest and Instagram.
The technology to succeed
The technology for recruitment has come on in leaps and bounds in recent years, going way beyond the Applicant Tracking Systems (ATS) of yesteryear. The most recent software incorporates ATS with recruitment software solutions in a single platform and Artificial Intelligence (AI) applications are only now really coming into their own as a truly valuable recruitment tool.
All these technological tools can help at every stage of the recruitment process, helping the typical recruiter become to do more with less when it comes to finding, attracting, engaging and converting candidates.
Likewise, data and HR analytics will play a big role in elevating recruiters to the top of the league when it comes to winning the best talent. Data-driven metrics is already proving to be one of the key elements in many recruitment campaigns when it comes to delivering insights on how well your campaign is performing and what you can do better.
As a Zoek hirer, rest assured we’ll continue to bring you the most up-to-date news and industry developments to help you with your recruitment campaigns.
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