While Brexit means many employers have put hiring on hold, with employment levels at record highs, the recruitment industry is still candidate-driven, so it’s up to hirers to do more to attract the best candidates. That isn’t easy when Brexit has meant that there are less candidates then ever coming into the UK job market from the EU and overseas. Some sectors, such as the hotel and hospitality industry, are being hit particularly badly.
Technology holds the key to success in recruitment
HR recruitment professionals are already discovering that sourcing and recruiting the best candidates means embracing the latest digital technologies into the hiring process. Artificial Intelligence (AI) in particular will help hiring professionals find the most suitable candidates in 2020 by eliminating the need for repetitive time-consuming tasks.
At the same time, as AI automates more technical processes, finding candidates that excel in soft skills, such as communication, creativity, and relationship building will become a priority for employers. This will mean restructuring screening processes in order to identify the best candidates in this regard.
But there are other trends that will play an equally important role in HR recruitment in the coming year. For one, recruitment agencies are becoming less generalist – instead, recruiters are focusing on becoming specialists in their niches. This will be important for success, as the recruitment industry is continuing to expand. There was a 46% increase in the number of recruitment agencies in the UK during 2018 when almost 40,000 of these companies contributed £35 billion to the economy.
Social media continues to play an increasingly important role in the hiring process as companies make greater use of their own social media channels. Much of this too is driven by candidates with more tech-savvy job seekers using the internet, apps and other online tools as the main way to find job opportunities.
Candidates hold the power
There was a time when recruiters held all the cards when it came to hiring. That’s no longer the case. Candidates now need to be viewed as customers. Enhancing the candidate experience will be vital it recruiting success in 2020. This is something recruiters are already responding to. According to Talent Board, more organisations than ever are refining and measuring the candidate experience in order to drive better results from their recruitment efforts. Stats show that the more satisfied candidates are with their experience throughout the hiring process, the more likely they are to accept a job offer, or recommend the company to others. A negative experience can have the opposite effect.
This is another area where technology can help, by making it easy for candidates to find the most suitable roles and by making the application process as painless as possible. By speeding up the entire recruitment journey, hirers are less likely to lose candidates along the way.
What can you do to make your employer brand more attractive?
Employers are also looking to bolster their brand reputation – not just to attract the best candidates – but to retain their existing talent. This means looking at what candidates value most when it comes to choosing a job. Today, that doesn’t always mean the best salary. Here, at Zoek UK, we’re discovering that candidates are looking more at culture, values and ethics alignment, as well as that all-important work-life balance. To secure these candidates, hirers will need to do the same.
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