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Young entrepreneurs success comes from knowing the audience

Published: Tuesday 18th December 2018

Some people were born to be entrepreneurs. For Adam Kamani, it’s in the genes. He was fortunate enough to be born into the family behind global fashion retailer, Boohoo.com, an online retailer that now boasts a market capitalisation of in excess of £2 billion.

Entrepreneurial family

Using modern technology

It was only natural that Adam succeeded in his own venture, PrettyLittleThing. Now he has moved into property and manages the Kamani Property Groups, a portfolio of property investments made by his family. Here, he’s using the same tech-driven business strategy to capitalise in this niche too. Like most young entrepreneurs, Adam is taking a very modern approach to doing business, and tailoring his offering to the needs of a younger demographic, one more in tune with emerging technologies. Moreover, he cites online estate agency, PurpleBricks, as a prime example of using tech innovation to disrupt and modernise traditional ways of doing business.

But not everyone has aspirational family members to work from or a ready-made source of capital for their venture. Others need to be a little more resourceful to make a success of their idea or business venture.

Young entrepreneurs train to succeed

Take Ben Francis, for example. He started sportswear brand, Gymshark while juggling university and a job as a delivery driver at Pizza Hut. Just two years later, his revenues were £250,000. Furthermore, turnover is expected to reach £100 million this year. Again, technology was key to this young man’s strategy for success. A keen gym goer himself, Ben had already launched two fitness apps for iPhone, which enabled him to fund his new start-up.

Woman showing off gym wear

But real success came from focussing on his target market and building an online presence to kick-start Gymshark popularity among young fitness fanatics. Social media was a big part of that. The firm now boasts more than 2.4 million followers on Instagram and 1.5 million on Facebook. Ben says the use of Social Media Influencers, in particular, was key to his rapid success. And it’s only now that Ben is considering a ‘bricks and mortar’ outlet.

Engaging the best talent for your business

The same principles can be applied to recruitment. The industry is bristling with technological innovation. It’s those companies that can use technology to target new niches, demographics, and markets that will fare best in this brave new era. One example is Apprentice winner, Ricky Martin, who went on to form Hyper Recruitment Solutions. Currently the firm has already surpassed the £1 million mark in profits and is now expanding across Europe.

Here, at Zoek we understand the value of using the latest innovations, including AI and social media apps, to attract and engage new talent. Which is why, as a Zoek hirer, you get access to the best, most forward-thinking candidates out there. We’re always looking for creative talent to join our job board and improve the depth of quality applications for hirers.

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