Candidate Attraction

Our Commitment to Candidate Attraction

 

Zoek kicks off each new year, showing no signs of slowing down candidate attraction campaigns! The UK’s fastest growing intelligent job matching board is committed to reaching more and more candidates annually by heavily investing in nationwide advertising campaigns.

Zoek delivers year-round nationwide coverage, through both offline and online campaigns. Our brand building activity attracts millions of site/app visits, enabling us to reach an ever increasing amount of job seekers. And with the number of unique users using Zoek up by over 28% year-on-year, more quality candidates are viewing and applying to job roles than ever before!

Here’s how advertising on Zoek will help you start each business year off on the right foot, with an effective recruitment solution in place…

 

Zoek candidate attraction activity

 

TV Advertising

TV Advertising is at the centre of our marketing campaigns and the reason quite simply is, it works! An average broadcast TV campaign in the UK gets 240 million views, while also offering the potential of reaching as many as 70% of the population in a single day.

Zoek’s TV advert has aired multiple times on the Sky, Channel 4 and ITV networks throughout 2019. Plus we’ve kicked off 2020 to a flying start with our advert spot airing on ITV’s best-loved shows and series’, such as Love Island, Emmerdale and This Morning (just to name a few).

Take a look at our latest TV advertisement here – you may well recognise it from the past few months! What’s more, we were the official TV sponsor of Tipping Point Lucky Stars throughout Summer 2019.

 

Zoek - proud winners of the Onrec Creative Offline Marketing Award 2020

 

Transit Advertising

Where do you advertise when you want to reach everybody? Transit advertising!

Why?

You can’t zap it.

You can’t ignore it.

It reaches drivers and passengers no matter what radio stations they’re listening to; the large, colourful, innovative designs demand attention.

With people usually spending up to 9-11 hours out of their homes each day, here at Zoek, we acknowledge the power of transit advertising. We’re investing heavily in a wide range of high impact campaigns all year round, raising brand awareness to prospective job seekers and commuters throughout the UK.

 

Zoek - Transit Advertising

These campaigns include:

Bus Advertising

With an astonishing 5.2 billion passenger bus journeys throughout the UK annually, bus rear adverts reach 92% of the population every week. Putting this into perspective, up to 6.5 million bus commuters are served every day in London alone.

Trains and Trams

With 272.4 million passengers’ journeys made on the rail and tram systems across the UK, this form of transit is hitting record levels. Zoek continually target commuters through advertising in digital panels, train carriage panels, escalator panels and posters located in prime positions on station platforms, subways and over-bridges. These prime locations include the London Underground, Manchester, Liverpool, Birmingham, Glasgow, and many more.

Trucks

In September 2019 we launched our fully wrapped truck advertising campaign. Over a 12 month period, it’s estimated our ten Zoek branded lorries out on the roads will be seen by over 11 million pairs of eyes and will have travelled over 22,000 miles!

All this combined is attracting surges of new candidate registrations. All the more reason to why you should be posting your jobs on Zoek.

 

Out of Home Advertising

 

Zoek Out-Of-Home Advertising Activity

 

Be it airports, motorways or shopping centres, Zoek is dedicated to regularly diversifying our presence. In doing so, we invest in all sorts of advertising to increase brand awareness, traffic and brand exposure, not only for us but also for our hirers, whilst aiming to deliver an increasing number of quality job applications for the best value for money.

Other forms of OOH advertising include Motorway Services washrooms and car park billboards, BT InLinkUK, shopping centres screens and Iconic Manchester sites, including the Axis Tower and the Hub.

 

Online Acquisition

As an online business and a nationwide job board, we use a multitude of online acquisition platforms to increase brand exposure and drive even more candidates to our website and app.

Our current advertising partners including leading aggregators, social media and search engine platforms, as well as online re-targeting websites.

 

Zoek Online Acquisition Platforms

 

Events & Expos

Zoek regularly attends key industry events, recruitment expos as well as university careers fairs. Our recent highlights include the UCLan careers fair, CIPD and RAE.

 

Register or log in to your Zoek account today and let us drive relevant candidates to your job vacancies roles.