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Job seeker on the road to success with giant CV on the back of a lorry

Published: Thursday 22nd October 2020

Job-seeker, James Pemblington, is literally on the road with his job search after winning a competition run by fast growing UK job board Zoek and Dragons’ Den entrepreneur, Ed Hollands of DrivenMediaHis image and giant CV will now be seen by at least 100,000 people travelling up and down the UK’s road network on the back of a huge lorry until he finds a new job!

Hannah Scragg, Head of Marketing at Zoek, next to jobseeker, James Pemblington, winner of Zoek competition, who is on the road to success with his giant CV on the back of a lorry!

[Image above shows Hannah Scragg, Head of Marketing at Zoek, along with James Pemblington, creative job seeker.]

James, who lives near Nottingham, was made redundant in July from his job of five years as a technical project manager at a theme park.

He said: “The corporate events industry has been hit hard during the pandemic. Looking for a new role in the current climate is hard, so to have this extra exposure to potential employers is massive! I feel so lucky and grateful to Zoek and DrivenMedia. Getting back to full time work to support my wife and two young sons means everything to me.” 

Zoek, who specialise in connecting job seekers to employers, joined forces with DrivenMedia to create the opportunity. Both were aware of the impact a competition such as this could make on somebody who has been out of work for a long period.  

Diana Campbell, Zoek’s Managing Director said: “Having seen how powerful lorry advertising has been for our Zoek brand awareness campaign, we are thrilled to offer this opportunity to a resourceful job seeker like James. This type of advertising will help James stand out even more and give him an even better chance of securing a new job.”

Hannah Scragg, Head of Marketing at Zoek, next to jobseeker, James Pemblington, winner of Zoek competition, and Edward Hollands.

Ed Hollands of DrivenMedia added:“I have this platform and I felt if I could support one person who has lost their job through no fault of their own, simply because of this difficult time, then it would be worth the investment. My client, Zoek, who have supported my own business for over a year, agreed with me, so we launched this competition to find a candidate who wanted to ‘go big’ with their CV.”

Ed continued: “James stood out from almost 200 other job-seekers, because he had a really positive outlook and we thought that he was being really innovative in his attempts to find work. Who on earth thinks of having an edible CV?” 

James’ CV consisted of a chocolate brownie with a QR code on it. When a potential employer scans the QR code, they are taken to a website showing his CV and a video about him, his interests and projects. 

James said: “When I saw the Zoek / DrivenMedia competition, it seemed to me like the logical next step to go from an edible CV to a giant CV on the back of a lorry!” 

Ed Hollands of DrivenMedia next to jobseeker, James Pemblington, winner of Zoek competition, who is on the road to success with his giant CV on the back of a lorry!

[Image above shows Ed Hollands, Managing Director at DrivenMedia, along with James Pemblington, creative job seeker.]

It is estimated the mobile CV billboard featuring Zoek’s brand and with James’ face and giant CV on it will travel for 30 hours per week, covering around 1,200 miles and be seen by around 100,000 pairs of eyes! To find out more about James, go to: hire.jp.com 

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