There are over 356 million active users on LinkedIn, are you one of them? Across the pond, in the USA, over 90% of recruiters use LinkedIn to find and screen candidates and it is a trend which is continuing to grow across the UK. As an active job seeker, you should be paying close attention to crafting the perfect profile page and making the most of LinkedIn as a job search tool.
Your LinkedIn profile shouldn’t just be a carbon copy of your CV. It needs to showcase your key talents, skills and achievements. Did you know your profile is 7 times more likely to be found on LinkedIn if you have added a professional looking profile picture?
Here are Zoek’s top 12 tips to that winning LinkedIn profile.
Zoek’s top 12 LinkedIn profile tips.
You need to open with a catchy and effective, attention grabbing headline. It needs to sell you in fewer than 120 characters. Don’t just list your job title but also communicate what you can do for people – i.e. ‘PR executive helping to bring brands to life’’.
Similar to the personal statement on your CV, but your summary needs to contain keywords which relate to the job roles you are looking for, your experience and skills. LinkedIn’s search engine will identify these keywords when recruiters are searching for candidates.
This section should be much more detailed and in-depth than in your CV. Make sure you keep your experience up to date adding new skills and relevant work experience.
Recommendations and Endorsements:
Ask current and former colleagues and connections to endorse your skills and recommend you for roles. These need to be from direct connections you have worked with to ensure they are relevant and valuable to recruiters.
To have an effective network – and to be visible to recruiters – you need to have over 300 connections. Be proactive in making connections with colleagues, friends and industry professionals.
Create a custom LinkedIn URL which includes either your name or a key skill or competence. Make sure to include keywords in this too.
Keep your profile up to date by posting and sharing relevant content. Potential employers researching you want to see that you are active and have an up to date profile.
Start by adding a professional looking profile picture. Include rich media such as video, slides and infographics to make your profile pop when compared to others.
Whilst a CV needs to be kept to 2 pages or less, a LinkedIn profile can contain much more information. Go in depth and paint a more detailed picture of your skills and experience. Let your personality come across so people can see who you are.
Add Relevant Volunteer Experience:
Volunteering is looked on favourably for candidates who have a shorter CV, i.e. graduates and those who have had a recent career break.
Publish and Share:
Publish and share content to your profile page and industry groups to get noticed by people outside your current network.
Keywords and search terms are important anywhere online. Make sure to use industry and role specific keywords in the following: your headline, summary, work experience and posts. This will push your profile higher in LinkedIn search results for recruiters looking for candidates like you.
For more job search tips visit Zoek’s website on www.zoek.uk and why not try our Zoek App to find your next role. Zoek is a faster, smarter recruitment app that lets the jobs find to you. Available to download for free on iPhone or Android.
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