Did you know that if you blog you’re more likely to be hired than a candidate without a blog? Whether it’s Twitter, LinkedIn or Facebook, there are a lot of ways you can use social media, as well as the latest online blogging technology to improve your job prospects.
Anyone can be a blogger
It doesn’t matter whether you’re a seasoned professional looking to move to the next rung on the career ladder, a graduate just out of university, an intern or even unemployed, there are many ways you can use blogging to help you achieve your career objectives.
Straightaway, posting a blog amplifies your online presence and helps you connect with people who can help you with your employment goals. Better still, if you can position yourself as the expert in your field, then you are going to attract even lot of attention from employers and industry peers – to the extent that some may even want to headhunt out based on your knowledge and the expertise you can bring to their organisation.
Blogging lets you show who you are and what you can do
In a sense, your blog is a supplement to your CV – a compendium of experiences and knowledge where you can go into much more detail about what you’re achieved, what you’re working on and insights you’ve gained. Much of this might be summarised on your CV, but your blog allows you to expand on that. And that additional information might be enough to get a recruiter that’s on the fence to give you a call. Which is why if you have a regularly updated professional blog, it’s a good idea to include the details on your CV.
Having a blog helps you create a digital footprint in the virtual world, one that can enhance your online presence, especially when it comes to employment opportunities. It demonstrates that you’re tech-savvy, you understand social media and can put it into practice in a business context. It can even give employers a glimpse into your personality before an interview. But, most of all, it shows that you care about what you do and have pride in the career you’ve chosen – especially if you can use it to showcase work from your portfolio.
Of course, to use blogging to enhance your career prospects, first, you need to set one up and learn how to use it effectively.
Start by selecting a blogging platform that you’re comfortable with. WordPress and Blogger are two of the most popular, but depending on what you’re trying to achieve, others might be more useful.
The next step is planning your content. That means choosing a theme, or what you can write best about. That might be your knowledge of a particular niche, or it might simply be about what you’re doing to secure the role you really want and how you can excel in the role. What you write about is entirely up to you, but make sure it’s relevant in order to engage your target market.
Your blog updates don’t have to be particularly long. The whole point is to get across the message across to recruiters that you are an ideal candidate. Just make sure you keep it updated regularly to keep your readers coming back. Always be professional with content, but if you can stir up debate or discussion, that can also be good for boosting readership engagement.
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