This advertisement by Google has become one of the most powerful over its nine years of existence. ‘Year in Search campaign’ began in 2009, as the written report of the public’s most common Google searches over the previous 12 months and adapted into a 2-minute video.
The audience becomes caught up in emotions forgetting that they are exposed to an advertisement. It constantly makes the viewer feel saddened, helpless, and empathetic towards what is shown, making you lost in your own pool of emotions. This campaign acts as a bold, yearly reminder of how much we depend on Google for information on the news, and events that give the entire world a pause.
Red Bull – “gives you wings”
Red Bull are ranked on the Forbes ‘Most Powerful Brand List’. It shouldn’t be a surprise with rememberable phases such as “gives you wings”.
The campaign was to drive awareness of the extension of the brand. In 2015, their Instagram campaign was based around boosting awareness and sales of their tropical flavoured “Summer Edition”. Red Bull had used Instagram to engage users to associate themselves with the hash tags #thissummer, #givesyouwings.
Red Bull is sold across 170 countries and have forecasted sales of 60 billion cans. After many years, the brand released 4 new flavours of energy drinks to differentiate and cater to individual tastes and preferences. To promote the new drinks, a Instagram campaign was launched and 1.2 million consumers were reached out to successfully.
However, be wary of how you choose to advertise, Red Bull had faced a $13m lawsuit after being taken to court not being able to prove that Red Bull “gives you wings”.
Many may believe it is difficult for a small business to market their brand however, it is far more difficult for a brand that is already established to stand out even more. Coke thought about building closer relations with their customers by personalising each bottle they sold.
Share a Coke campaign began in Australia in 2011 and went worldwide, when Coca-Cola personalized each bottle with the 150 most popular names in the country. You could even order custom bottles on Coke’s website to request changes to nicknames and logos. Many were confused for why Coke would invest in such a temporary product to make it personal however, Coke received immediate attention for this campaign.
Nike – ‘JUST DO IT.’
Video posted by tv commercials – https://www.youtube.com/watch?v=0yO7xLAGugQ
The first ‘JUST DO IT.’ advert broadcasted on TV is shown above.
This marketing campaign has been running since the 1980’s! As generations passed it became increasingly more popular. Initially Nike catered to marathon runners, however as the fitness craze became increasingly more popular, the marketing department at Nike took the opportunity to seize the moment and put a greater meaning behind its brand. They have made the ‘JUST DO IT.’ slogan a hit across the globe.
iPhone released a campaign for users to share their camera shots with others publicly across Instagram. The campaign showed many individual stories with different personalities, simply through photos and videos which were taken by apple users. The pictures and videos were shared using the popular hashtag #ShotoniPhone. A very powerful campaign to show off the powerful feature of the phone.
If you are interested in marketing careers check out zoek.uk, with over 100,000 jobs available upon the website, you are bound to find a job which will let you be as creative with your campaigns to the ones mentioned above.