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How You Made It: Interview With Maximillion Cooper, Founder Of Gumball 3000

Published: Thursday 7th May 2020

Following on from last weeks’ launch of our new virtual video series, we are continuing to interview some of the UK’s most successful CEO’s, entrepreneurs and business founders from a wide range of industry backgrounds.

You’ll get an inside peek into how they have made it to the top of their careers, what challenges they have had to face along the way, and as a result what advice they can give job seekers who aspire to create a prosperous future.

Zoek Interviews Maximillion Cooper

Our second lock-down edition interview features British entrepreneur, Maximillion Cooper, the successful founder of aspirational lifestyle brand, Gumball 3000.

Bringing together supercars, art and popular culture, Gumball 3000 creates car rallies that span across the globe, which for many are deemed a thrilling bucket list experience!

Click below to watch the Q&A interview:


Voted into the ‘Top 50 Most Influential People in the Automotive Industry’ by US lifestyle publication, Complex magazine, Maximillion Cooper has also established product partnerships with blue chip corporations and attracts celebrity attendees to many of the Gumball 3000 rally events.

Click here to watch the interview from our Zoek YouTube channel, to hear top tips for your career development, and understand Max’s opinion on recent industry news such as cornonavirus.


Top 3 Video Highlights

Q: If you could start over, would you do anything differently? (5:34) 

A: What I started Gumball from, was nothing at all. I wouldn’t change anything because I think the drive and ambition that you have when you don’t have anything is something that would be very hard to replicate if I had come from something at that time. The need to have money as well, to survive, probably pushes you in to being as creative, as ambitious, as forceful, as pushy as you can be, because you haven’t got any time to be complacent or lazy over anything.

Q: What do you pay attention to the most while conducting an interview? (12:15) 

A: It’s within the first 30 seconds of meeting someone that you feel whether they are going to be a good fit or not for the job they have come for. When people turn up for a job and they just look out of place in that environment, then they’re not helping themselves. I think it also comes down to how prepared you are really, and certainly your manners are really important.

Q: How has coronavirus affected hiring and candidate demand in your industry? (16:17) 

A: In my industry, it’s more a case of companies just trying to figure out how to stay afloat during this time, and not really focusing on hiring at the moment. But of course, we all want to get back to busy business as fast as we can. Before the summer is out, I’m hoping to be in a situation where we can expand. And even expand into fulfilling areas of the business that I’ve said we are probably looking into at the moment, of the e-gaming side of things. If this is how the world is moving forward a little bit more, which looks like it is, then we are being pushed into being online even more.

Obviously, we’ve all seen over the last few weeks, musicians performing at home with ad hoc performances. We’ve been putting on, every other Sunday, DJ sessions because we have lots of famous DJ’s driving in the rallies, and are good friends with them, and so just to try and be a bit creative we’re been putting on ‘Gumball DJ Sofa Set’ on different Sundays. Maybe it’s those kinds of areas where I’m going to have to recruit a little bit more in the future. Again, just shifting the business to being slightly more online than a live event.

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