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Networking For a Job on LinkedIn

Published: Monday 8th July 2019

LinkedIn is an excellent tool when it comes to assisting your job search and discovering companies you’d like to work for, but one of its greatest benefits is that you can actually reach out and contact someone to enquire about a job opportunity. But, how you do that can have a huge impact on how successful you are.

A women holds Apple iPhone 6S with LinkedIn application on the screen.

Create a winning LinkedIn profile

Before contacting anyone, make sure that your LinkedIn profile is up to date and as professional as possible. Keep it sharp and succinct. Don’t simply copy your CV. After all, once they receive a message from you, the first thing they’re likely to do is visit your profile to see who you are. So demonstrate adept communication skills and use language that will encourage them to engage with you.

Doing this means avoiding buzzwords and clichés while highlighting skills and experience that meets the specifications of the type of job you’re seeking. Your LinkedIn profile should reflect the most important parts of your CV, especially when it comes to accomplishments, but try to inject some personality also.

Using LinkedIn Search to find that ideal job opportunity

Once your LinkedIn profile is looking good, try a LinkedIn search for companies, people and opportunities that are relevant to your job search. When you come across a company you’d like to work for, hit the ‘follow’ button to be updated on job opportunities. Before making contact with people that you think could help you with your job search, it’s a good idea to see if you have any connections in common that could refer you. Alternatively, you might be able to reach out to them through a common LinkedIn group.

The homepage of the official website for LinkedIn, a business- and employment-oriented service that operates via websites and mobile apps

Making contact

When you cold message someone on LinkedIn, your primary goal should be to get them to respond, so start by introducing yourself in a succinct way that lets them know that there’s a benefit for replying. Research the company or the job opportunity thoroughly as this can give you a starting point for the conversation. You might even be able to work this into the subject line for your message. For instance, if the company is expanding its workforce on the basis of a new contract, your subject line might be ‘Congrats on the new business’.

Once you’ve piqued their interest, the next logical step is to introduce yourself and explain why you are contacting them and what you can offer. You don’t need to go into too much detail at this stage. Your goal is just to open the lines of communication. Wrap it up by formally requesting a response and wish them well. Most importantly, ensure you are polite and professional throughout.

Keep trying, but don’t spam

Recruiters don’t reply to LinkedIn messages for all sorts of reasons, so if you don’t get a response, don’t let it get you down. Some hirers are being constantly bombarded with messages and may not have the time to respond to everyone, but sometimes, especially if you’re really interested in the position, it’s an idea to follow up a few days later, just to let them know that you’re still interested in chatting further.

While LinkedIn is just one way of finding great job opportunities, you’ll find plenty more with a quick job search on Zoek. With over 190,000 UK jobs available to apply from, your next job is closer than you think! Plus, applying for jobs has never been easier with Zoek’s innovative Jobs Cart feature, enabling you to apply for up to 10 job roles in just one quick click of a button.

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