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About the job
The Marathonbet brand has established itself in the UK and a number of other regions throughout Europe for both Sportsbook and Casino based products. Extraordinary Markets, Extraordinary Odds and Extraordinary Moments are the three key pillars to the business which allows the brand to stand out from its competitors. The brand continues to grow and boasts a number of sponsorships including Manchester City, Girona and SS Lazio.
Purpose of the Role: To support the Company’s Marketing strategy by producing high quality copy.
Producing copy for the Marathonbet.it emails, Social Media channels, newsletter, campaigns, landing pages and press releases.
Generating stand-alone copy, or text to complement visual concepts.
Proactively developing initial ideas for slogans, catchphrases, tweets and scripts.
Seeking feedback from colleagues to adapt drafts and create finished pieces that attract and persuade.
Providing copy for various other marketing materials as and when required.
Ensuring that all content complies with codes of advertising practice, meets objectives of the project, stays within the brief and contains no errors.
Collaborating, communicating and building strong relationships with the key internal and external stakeholders.
Writing press releases and chasing press contacts to secure local and national coverage.
Dealing with Localize requests as and when they come through and being in charge of proof reading in Italian
Creating promotional emails/copy/text for the CRM team.
Creating copy for the casino team.
Creating copy for our print publication obligations.
Actively managing and running the blog, creating posts, engaging content and advertising promotional offers. Reporting back to line manager of success attained.
Following team’s and Company’s processes and procedures effectively.
Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry, to ensure that Marathonbet Italy is one-step ahead. Participating in training as appropriate to maintain own professional expertise and CPD.
Escalating issues to direct manager as appropriate.
Undertaking other reasonable duties as instructed by senior management.
Required Skills and Abilities:
Journalism, content creation or Copywriting experience.
Keen interest in sports and new advertising trends and techniques.
Passion for writing, with good knowledge of different forms of copywriting.
Attention to the details. Excellent written and spoken communication skills in English.
Excellent interpersonal skills and willingness to collaborate.
Creativity and ability to translate ideas into copy.
Ability to think outside of the box and produce original and engaging content.
Good prioritising and time management skills, with commitment to meet deadlines.
Desirable Skills and Abilities
Passion for sport betting industry
Previous experience within the betting/gaming industry.
Track record of producing articles for an online sports audience.
Experience in social media, sports journalism, digital or communications field.