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Senior Digital Web Analyst

  • Location: London
  • Salary: £40000 - £50000 per annum + Benefits
  • Contract hours: FullTime

Job provided by Preferred Choice Limited


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About the job

Senior Digital Web Analyst Leading Fashion Retailer Central London £50,000

This is an exciting opportunity for a talented and experienced web analyst to join a leading and highend fashion retailer based in the City of London. Are you passionate about all things digital? Then this is the perfect role for you! You will support the teams across their Customer Data, Customer Journey, Performance Marketing and Customer Data.

Responsibilities as Senior Web Analyst

Deep dive analysis around key projects and promotions
Monitor and report on website performance using GA360 as the key analytics tool, along with TMS and firebase
Translate business goals and requirements into KPIs and measurable events
Analyse and present actionable insights to improve conversion, ad spend and ROI
Create tailored audience lists and segmentation for the performance team, focusing on ad spend and ROI improvements
Support the performance team in Attribution modelling, crossdevice tracking and omnichannel analysis
Deep level analysis using Google BigQuery
Take full responsibility of journeys tagging to enable accurate tracking, optimising and updating tags/pixels using GTM360

Key Skills/Experience for Senior Web Analyst

Educated to degree level preferably in Maths, Computer Science, Statistics or similar
Extensive knowledge of Google 360 Platforms, including reporting and customisation
Background in retail analytics is highly advantageous
Knowledge of analysing data via BigQuery, Hitwise, Emarsys (CRM) or similar platforms
Knowledge in SQL, HTML and Javascript preferable

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Did you know that Zoek has over 100,000 UK jobs available, your next job could be a click away! Start a new job search on Zoek!