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About the job
We are currently recruiting for Senior PR Strategist. Applicants ideally will have 2+ years experience in a senior strategist position. About WMG/IDHL WMG, part of the IDHL Group -one of the UKs largest digital integrated-service agencies is anindustry award winning expert in SEO, PPC, Paid Social, Programmatic, ContentMarketing, Outreach and Digital PR.
Analytical in our approach andinquisitive by nature, were a Digital Agency with a difference - data is inour DNA. Our extensive, in-house developed, intellectual property fuels our ability to blend technical expertisewith imagination, to generate measurable and impactful results.
Headquartered inHarrogate with a 115-strong team and sales offices also in central London,weve grown exponentially since our inception in 2000. Our solid track record for helping businesses improvetheir online visibility, driving traffic and increasing conversions is provenby our outstanding retention of enviable clients including TNT,Whistl, Peugeot Citroen Retail and ADSS as well as other blue-chip companies and household names across theUK.
Employeewell-being is high on our agenda, and we pride ourselves on the range ofbenefits we provide to ensure our staff are satisfied. Weve invested increating an award-winning office space that puts our employees needs first,ensuring a healthy balance of work and play.Were a social bunch from company events and days out to frequent FIFA PS4 tournaments, retro arcade games to relaxed breakout areas and a Move room that keeps you active, being part of the WMG team provides you with a working environment in which creativity can really thrive.
The senior PR strategist is the day-to-day senior account contact for the client and the team. Primary responsibilities are to develop and implement PR strategies, provide support for the overall team and deliver monthly reporting for campaigns. With a proven track record of successful media relations campaigns, the senior strategist has a good understanding of how PR can deliver against business objectives and is able to create campaigns that work commercially as well as creatively.
Reporting to head of PR, a successful senior strategist will have minimal guidance on day-to-day activities and will be relied upon to successfully deliver results and maintain strong client relationships.
Day-to-dayLeads on around five clients, with a focus on medium budgets.Leads on client and internal communications where necessary.Responsible for organisation and time-planning for campaigns that youare leading on.Inspiring, guiding and supporting junior members of the team.Ensuring progress of campaigns against deadlines and internalbenchmarking, escalating/getting involved where necessary.Campaign management (campaign planning, idea generation, promotion).Tracking client performance and reporting on this.In the absence of the Campaign Manager, you are able to step in andoversee the management of campaigns and clients.Writing professional reports and documenting campaigns for clients.Working to set targets, deadlines and KPIs.Involvement in developing new business proposals and strategies.Identifying new business opportunities via existing clients and workingwith PR team and wider business to pursue these opportunities.Working with senior team members to challenge and evolve working practices and our PR offering on an ongoing basis in-line with the ever-changing world of digital marketing, PR, the media and our clients respective industries.
Knowledge and ExperienceStrong understanding of media themes and able to identify content andstories that journalists will be interested in.Write client-friendly content to a level where amends are not necessary and proof other team members work. Ability to create meeting slides in line with company standards andattend client meetings to confidently present your strategies and deal withclient queries and feedback.Ability to review all campaigns at all stages to ensure output has thehighest chance of acquiring strong results.Ability to escalate campaigns that are underperforming across allclients and subsequent contingency planning.Advanced knowledge of Word, Excel and PowerPoint.Understand common SEO metrics e.g. DA, Trust Flow, Traffic etc.Experience of industry SEO tools and applications e.g. Google Analytics.Knowledge of Google guidelines and algorithm updates.Good understanding of link strategies and principles of obtaining links.In-depth understanding of the Technical, Content and Outreach teams andother departments within the company.Proactively keeps up to date with news and trends within the industry.
AdministrationFull working knowledge of all in-house admin systems including PeopleHR,Time Tracker and Task Manager and ability to update all with no reminders frommanagement.Ability to mentor and train new starters on all relevant in-house adminsystems.
Interpersonal Skills Shows self-motivation, enthusiasm and energy and helps to motivateothers in the team. A team player with a mature manner and an ability to keep calm andprofessional in all situations. Shows constant success in a target driven environment. Excellent attention to detail and organisational skills, with theability to assist others with this. Articulate and literate with excellent communication skills and theability to build rapport. Excels in being proactive with workload, whilst aiding other teammembers that might require help. Ability to lead meetings and training sessions and is well prepared forthese. Excellent time management skills. Being accountable and takesresponsibility. Leadership qualities.
Measures of SuccessAbility to provide evidence of successful campaigns you have led on.Ability to provide evidence of retention of revenue for clients that youare involved in.Experience of working across a wide variety of niches.Participates in client meetings or on client calls and receives positivefeedback.Attends multiple ADS meetings.Shows the ability to mentor new starters.Strong internal relationships with team members across the business.Proactively completes any relevant training.Receives good client feedback on campaigns.Consistently strong performance regarding personal link and coverageresults.Adhering to team processes (internal sign-off procedures, monthly clientreports) and encourages more junior members of the team to do the same.
Exceeding ExpectationsGoing above and beyond to ensure all work is completed on time and to ahigh standard.Willing and flexible to assist other team members, even when busy.Constantly coming up with new ideas and routes to generate results andsharing this with the team.Active in taking responsibility for own personal development and notleaving this to management.Always over achieves on targets.Steps out of comfort zone and volunteers for everything.Never comes with just a problem but instead recognises and independentlyresolves most issues.Proactively looks for new ways to improve.Looks for upsell opportunities and communicates this to management/sales.Proactively leading on larger and morechallenging clients.
Training and Progression:
We believe in investing in ouremployees, working with leading training providers and professional bodies toexpand your skillset, with regular workshops, lunch and learns, as well astailored Personal Development Plans created to support your career aspirations.
The diverse range of specialismsacross our business provide plentiful opportunities to get a taste for newareas within digital marketing and broaden your experience.
Time will also be given toresearch and investigate new technologies as part of this role.
Employee well-being is high on our agenda, and we pride ourselves on the range of benefits were able to provide and want to ensure our staff are satisfied.
A performance bonus rewardseffort, whilst our quarterly company awards recognise individual achievements.To keep those creative juices flowing we provide free fruit and refreshments,and we always look forward to the monthly free sandwich Friday.
Were a social bunch too, with regular company events to look forward to such as the race, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, its not just a work thing! Youll often find our employees out and about together, with many making some great friends in their colleagues.
Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure youre well looked after.