City of London, London
£38500.00 - £40500.00 per annum + excellent company benefits
This Marketing Manager position will be reporting directly to the UK Marketing Director and sitting within a wider marketing department of 35 people. It will be the Marketing Managers responsibility to own the value proposition development for the Digital Transformation Services division of this organisation. The Digital Transformation proposition needs to be tailored specifically for Central and Local Government vertical sectors and align with the overall company UK&I proposition.
Core objectives for the role include
Developing and maintaining brand through new proposition development
Growing and supporting a multimillionpound sales pipeline through demand generation and ABM
Setting up a rigid, commercially focused analytics process to monitor all campaign activity
The successful candidate will have experience of developing propositions specifically targeting the public sector. This marketing function support sales cycles of up to three years and deal sizes of multimillionpounds, so the Marketing Manager
must be confident of delivering a complex, integrated, contentlead marketing approach.
Day to Day responsibilities summary:
Own and develop the organisations digital transformation services proposition to the public sector
Align the proposition with overall UK&I company proposition
Position the business and service area as a thoughleader in the industry
Use a fully integrated campaign strategy email, social, digital, PR, and events
Grow and support the sales pipeline
Set up and run an ABM strategy
Manage the marketing budget
Work closely with divisional MDs and sales teams to help achieve objectives
Analyse and report on campaign performance vs objectives
To be considered for this role
you must have:
Strong communication skills
Experience of developing and delivering successful B2B integrated marketing campaigns
Experience of developing complex GTM strategies
Technology service industry essential
Experience of the public sector (central government and local government) and regulated markets
Experience of CRM, email marketing, automation and social media platforms
This is a business with a turnover of over £300million and with a strong marketing department that is continually hitting new heights. The business has made acquisitions over the last few years and are now able to deliver leading innovation and technology consultancy services. The business targets all vertical sectors but have a strength in the Central Government, Public Sector and Financial Services markets.
for Marketing Manager:
Salary: £38,000 £40,500 + excellent benefits
Location: The position of Marketing Manager is based in Central London.
BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.
Posted 12 days ago