Senior Executive – PPC/ Paid Search & Shopping
Due to continuous growth and importance in international markets, we have an exciting opportunity for a dedicated and experienced International Paid Search and Shopping Senior Marketing Executive to join the Beauty Bay team.
This role will manage the current international Google Paid Search and Shopping strategy and develop the channels to increase day to day efficiency and expansion to further markets
Key tasks and responsibilitiesSupport the Team Manager and the wider team in the creation, production and deployment of all marketing activity across paid search and shoppingWork with the Team Manager to develop new approaches, measurement techniques and tactics to continually improve campaign performanceTake ownership of the reporting on search and shopping activity on a daily, weekly and monthly basis with supporting commentaryDevelop testing plans across paid search and shopping, updating with key learnings and further testing initiativesPlan for and execute the management of search and shopping campaigns including new brand campaign builds and supporting the marketing calendarLiaise with the wider business; notifying buying and merchandising teams of search trends and competitor insight. Also, ensuring strategy reflects wider business branding objectivesBuild and maintain relationships with internal and external stakeholders, proposing necessary 3rd party platformsBe accountable for paid search and shopping budgets and the efficient use of these across your area of responsibilityConsider the contribution of paid search and shopping towards the wider marketing budgetSupport the recruitment, mentoring and development of executives, assistants and interns as the paid search and shopping team expands
Person SpecificationExperience working in Retail would be an advantageHands on experience of using bid management tools and web analytics platforms3+ years experience in Paid Search and ShoppingProven success in working to revenue growth and ROAS targetsA pro-active team player with excellent communication skillsA passion for data and consumer behaviourStrong attention to detail and ability to work under pressure and to tight deadlinesMarketing degree is welcomed but not required with relevant work experience
Posted 94 days ago