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Service Advisor LINCOLN & ROCHDALE

  • Location: Lincoln, Lincolnshire
  • Salary: £18000 - £20000 per annum
  • Contract hours: FullTime

Job provided by Manpower

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About the job



Dealership Unit/ Subsection

Reports to

Responsible for/ Delegates to

Key function code

Used Car Sales Advisor



Sales Manager Used Car

(Junior) salespeople depending on the size of the dealership

SL##### ######. Main objectives of the role

Finalizes correct and professional used car sales under consideration of all legal and contractual provisions and helps to establish a positive car dealership image

Evaluates the requests of interested parties / buyers according to their financial situation to sell used cars

Uses specialized dealer qualities, e.g. specialised consulting, financing, leasing, warranty, followup service, registration service

  1. Tasks and activities of the role

Supports Marketing activities and initiates first contact

Plans and conducts acquisition activities in the case of select target groups in the particular market area (e.g. used cars days, BMW Premium Selection days or promotions)

Approaches and consults professional customer/interested party (e.g. via email, telephone, at events)

Makes followup after initial contact

Coordinates interested party and customer appointments and delivery dates

Handles complaints

Analyzes the sales area and market potential

Updates the sales literature and promotional flyers

Establishes and secures contacts with interested parties

Provides information about improvements and expansions to the car programmes to be offered and to the car presentation and providing recommendations to the sales manager

Creates & systematically administers customer and interested party files and enters ascertained & current customer data (address generation via instore contact, marketing measures, e.g. events)

Systematically develops recommendation potential (includes customers recruiting customers and recommendations from colleagues)

Regularly checks the inventory and fair market prices and uses these to derive recommendations for the sales manager

Makes sure customer data are stored in CRM system

Performs the need analysis

Performs customer need analysis

Systematically presents the car while creating a clear customer connection

Gives statement of benefits based on the reasons for purchase

Helps the customer to experience the car with all five senses

Organizes the test drive with the needbased car

Explains the advantages of the BMW Premium Selection Program, BMWi Premium Selection and MINI NEXT.

Identifies additional parts need for requested vehicle

Prepares the offer of purchase and closes the deal

Checks pricing regularly

Negotiates price/conditions (including FSoffers and tradein and under consideration of current sales promotion measures)

Offers followup

Processes the used car evaluation:

Initiates a technical evaluation

Conducts commercial evaluation

Establishes the acceptance price in coordination with the sales manager

Advises customers and potential customers about insurance services and used car warranties

Assumes responsibility for the cleanliness, flawlessness, and operational readiness of the cars

Prepares the contract: Drafts the contract, defines the price / conditions under consideration of tradein

Finalizes sales / obtains order confirmation

Concludes insurance policies and used cars warranties

Clarifies delivery modalities

Accepts and initiates implementation of customer change requests

Organizes and coordinates the date for used car takeback including evaluation

Coordinates the car delivery/handover

Schedules delivery

Initiates preparation of the car in the contractually stipulated delivery condition

Creates necessary car and customer documents

Arranges delivery in a customeroriented manner

Provides car information

Informs about the range of services of the car dealership; introduces service colleague

Loyalises customers

Provides customer support in the case of complaints and warranty and goodwill cases

Maintains and secures customer contact via telephone and written correspondence (including internet contact and after delivery)



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