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About the job
CRM PLANNING MANAGER
£45,000£50,000 +BONUS +BENEFITS
CRM PLANNING WATFORD CRM £45,000£50,000
The company is a fastmoving games business who provide online and offline games for the UK. This role offers the opportunity to work collaboratively with various teams within the business looking at how and where they can target customer more effectively.
As a CRM Planning Manager, you will work on all channels a customer engages with. Some of your main responsibilities will be:
Analysing current players and providing a strategy to be able to target them more effectively.
Provide details of various players and segments of customer data so a strategy can be developed.
Document suggested improvement to the Campaign Development processes.
Running A/B testing to develop customer personalisation.
YOUR SKILLS AND EXPERIENCE
A successful CRM Planning Manager will have:
Strong understanding of the commercial environment.
Ability to communicate across teams and with external stakeholders.
Proactively works collaboratively with several stakeholders.
Can interpret segmented data.
A salary of £45,000£50,000
Comprehensive bonus and benefits package.
HOW TO APPLY
Please register your interest by sending your CV to Lydia via the apply link on this page.