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Content Marketing Executive B2B

  • Location: Glasgow
  • Salary: £23000 - £25000 per annum
  • Contract hours: FullTime

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About the job

JED62937B2BCME

Content Marketing Executive B2B, Glasgow

£23k £25k per annum

Permanent Contract

FPSGs exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to selfdevelop at their own pace. With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.

Role Responsibilities

As B2B Content Marketing Executive your responsibilities will include:

  • Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel

  • Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos

  • Advise on B2B content strategy and have thorough knowledge of best practices

  • Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO

  • Manage LinkedIn content and messaging for our Business Development Managers

  • Ensure all content adheres to our clients brand guidelines and tone of voice

Person Specification

As a successful Digital Marketing Executive, you will have:

  • Experience in B2B content marketing essential

  • Understanding of B2B content marketing strategy

  • Outstanding writing and editing skills

  • Ability to generate creative and strategic ideas

  • Experience using Google Analytics and LinkedIn

  • Understanding of digital KPIs, trends and best practices

  • Attention to detail and ability to multitask

  • Ability to work closely with other team members and freelancers

  • Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint

Our clients will pay salary of between £23k £25k depending on experience, excellent training and development opportunity and good working environment.

To apply, please utilise the Apply prompt on the portal

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age

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Did you know that Zoek has over 100,000 UK jobs available, your next job could be a click away! Start a new job search on Zoek!