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Senior PPC Account Manager

  • Location: Harrogate
  • Contract hours: FullTime

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About the job

The Company:

Ingenuity Digital Holdings (IDHL) which trades as WMG, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the UK. With offices in Central London, Harrogate and Wetherby, IDHL has a growing team of over 100 professional, creative, marketing and technical people.
Trading for 14 years IDHL has a record of strong growth and profitability and is proud of its diverse portfolio of clients including some of the finest national and international companies. IDHL offer a full range of internet marketing services which include Search Engine Optimisation (SEO), Social Media, PPC, Online PR, and DADI award-nominated web design and development.
Over the years IDHL have achieved an outstanding reputation for delivering innovative, high quality results to clients. A transparent, analytical approach, outstanding account management coupled with intellectual property developed over 14 years has helped them establish an enviable market leading position.

Role and Responsibilities:

To ensure operational excellence and high productivity through cost-effective management of your paid media group. Responsibilities for ensuring deliverables are in line with product SLAs, customer satisfaction, quality control and process compliance.
Duties will include but are not limited to:You will manage a portfolio of clients paid search campaigns across multiple networksClient handover calls with the client and sales to discuss and plan campaignsSetup, implement, track and optimise PPC campaigns across several search engines and marketsKeyword research, analysis and strategyCost estimate and budget managementAd Copy writing and testingTracking setup (including tracking codes generation, goals and funnels setup)Prepare and deliver monthly reports & have monthly progress calls with clientsAnalyse PPC campaign performance and recommend next stepsYou will be responsible for; and targeted on the success of these PPC campaigns and client ROI and part of your responsibilities will be KPI reportingYou will work closely with other teams within the organisation to ensure we deliver consistently across the board

Team LeaderBeing a strong and inspirational team leader leading by example with energy and enthusiasm.Focusing on delivering a high quality product, improving efficiency and maximising the team’s potential.Ensure resources are effectively deployed to maximise efficiency.Managing the facilitation and prioritisation of work.

On-going performance management and monthly 121’sPerformance assessment in relation to clients, teams, processes and company.Training: on-going monitoring and assessment of the training needs within the team and help develop and deliver appropriate training programmes for teams and individuals.

Products and processesA thorough understanding of the company’s processes and systems ensuring they are implemented and followed consistently.Maintaining an in depth understanding of the company’s products and SLAs.

ClientsHaving a complete and thorough overview and input of client and working with PPC Account Managers and Executives in the group, to resolve any issues quickly and effectively.Focus on client retention.

Resources:Constant monitoring of resources; managing deployment to ensure all work is completed to deadline.Creating and managing client deliverable schedules and ensuring they are adhered to.Playing a key role in the continuing growth of the PPC team.The ability to be hands on and step in to help when there is a resource shortage or a specific need.

Key Qualifications and Attributes:
We are looking for someone who is driven, with boundless energy and enthusiasm as well as steely determination to succeed. You will need to hit the ground running. This role has huge opportunity with the potential for career development in a rapidly growing team with ambitious plans for the future, including national and international expansion.You will 3 – 5 years’ experience in a PPC role gained from a search agency or in-house positionYou will be organised, determined and persistentExcellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationshipsKnowledge of Internet and web development technologies HTML, XHTML, CSS would also be desirable.You will have meticulous attention to detail and be a perfectionist with a very analytical mind, almost a mathematicianStrong knowledge of Excel is essential

Training and Progression:

We believe in investing in our employees, working with leading training providers and professional bodies to expand your skillset, with regular workshops, lunch and learns, as well as tailored Personal Development Plans created to support your career aspirations.
The diverse range of specialisms across our business provide plentiful opportunities to get a taste for new areas within digital marketing and broaden your experience.
Time will also be given to research and investigate new technologies as part of this role.

Benefits:
Employee well-being is high on our agenda, and we pride ourselves on the range of benefits we’re able to provide and want to ensure our staff are satisfied.
A performance bonus rewards effort, whilst our quarterly company awards recognise individual achievements. To keep those creative juices flowing we provide free fruit and refreshments, and we always look forward to the monthly free sandwich Friday.
We’re a social bunch too, with regular company events to look forward to such as the races, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, it’s not just a work thing! You’ll often find our employees out and about together, with many making some great friends in their colleagues.Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure you’re well looked after.

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Did you know that Zoek has over 100,000 UK jobs available, your next job could be a click away! Start a new job search on Zoek!