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Senior CRM Executive £40K


Up to £40000 per annum + Benefits


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Senior CRM Executive London £40,000 + Benefits

One of Londons leading retailers is looking for a talented Senior CRM executive to join their exciting offices in the heart of the capital.

You will manage the execution and optimisation of crosschannel customer lifecycle programmes. Working with the companies database across direct mailing, email and SMS communication.

You must have at least 3 years experience in a retail CRM environment with a university degree with emphasis in customer behaviour, marketing or analytics. With proven experience with: Campaign creation, execution and measurement, test and learn strategies, customer targeting and value creation, customer lifecycle and loyalty programmes. As well as technical knowledge of databases.

Key Responsibilities

Campaign Delivery

Implementation of CRM customer strategy lifecycle communications, bespoke content and BAU campaign delivery Working across both online and retail using direct mail, SMS and email channels

Campaign Reporting and Optimisation

Manage campaign reporting, understanding how to report effectively monitoring campaign uplift and incremental revenue Use campaign reporting to indorse campaign optimizations and continuous enhancements Understand the commercial expenses of campaigns and how to maximize ROI

Project and Budget Management

Assist with the management of the CRM budget Manage the ontime delivery of new CRM projects and strategies

Posted 133 days ago

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