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PPC Manager

  • Location: Cardiff
  • Salary: £25 - £35k dependant upon experience
  • Contract hours: FullTime

Job provided by PeopleHR


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About the job

PPC Manager As a Paid Search Manager you will plan and execute amber energys media buying across Google, Facebook, Yahoo, Bing, Twitter and LinkedIn. You will also be responsible for audience segmentation and delivering online remarketing campaigns. You will have strong knowledge of AdWords and Bing Ads, with at least 2 years experience in online ad buying particularly for Lead Gen. Youll work within the wider marketing team to ensure the smooth running of amber energys search marketing activities, delivering high quality and effective PPC and digital media buying for amber energy and its sub-brands. Key Responsibilities You will manage amber groups paid search campaigns across multiple networksEnsure campaigns deliver according to our objectives, providing analysis and continually improving performance Setup, implement, track and optimise campaigns Keyword research, analysis and strategy Cost estimate and budget management Ad copy writing and testing Tracking setup (including tracking codes generation, goals and funnels setup) Analyse campaign performance and recommend next stepsMonitoring and advising on new opportunities across searchA/B Testing You Need to Be Passionate about PPCA huge fan of conversions and working towards KPIs Strong understanding of Google AnalyticsTag manager wizardSelf-driven and results-oriented Excellent written and verbal communication skills Able to critically assess your own performance Highly analytical Excellent knowledge of ExcelUnderstand how to create a customer journeyAble to consistently hit deadlines and exceed expectations

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