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Senior Marketing Manager -Customer Engagement Programmes

  • Location: England
  • Salary: -
  • Contract hours: FullTime

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About the job

Open up to the exciting changes at the Open UniversityThe RoleAre you looking for your next role to challenge and stretch you? We're going through some exciting changes that you could influence and lead to move on our data driven marketing agenda. This is an opportunity to develop and manage a small team to deliver best in class multichannel CRM programmes. You'll insist on pushing the boundaries and striving to improve everything we do, finding new ways to engage with potential students and help them choose one of the biggest and best education brands in the UK. You'll need to have great knowledge of developing and optimising data driven communications programmes across all channels, but particularly you'll be a real advocate of digital communications, with a natural interest in digital innovation and putting the customer at the heart of everything we do.The TeamOur Customer Engagement team puts customers at the heart of our work. Whilst we're working towards our targets and aiming to be the UK's largest most inspirational university, we still want to make sure students are on the right course for them. This means analysing more, shaping their experience, and constantly striving to improve their understanding of studying with us - as well as their results. What do the Customer Engagement team do?We get in tune with our students, over 200,000 of them, who each achieve more than they ever thought possible each year.We thrive on using customer insights to continuously improve our customers' experience, and test and learn to build inspiring CRM programmes.We have a thirst for everything digital, and we're always looking for thrilling ways to engage with our customers, whoever they are, wherever they may be.MarketingChange your career, change livesA career with the Open University is truly inspirational, a unique and well-loved brand, every day we are helping people change their lives.Marketing is at the forefront, initiating change and leading the way in widening the Open University's appeal to ensure our brand is as relevant today as it was at our launch in the 1960s.With a range of exciting new posts we are looking for equally inspirational people to join us, attracting new students and protecting the reputation our brand has built around the world over 40 years. We want expert marketers with digital, mobile, social media, data, analytical and insight skills, but most of all, we want marketers who'll challenge us to use the latest technologies and techniques to improve performance, drive new approaches and keep us cutting-edge.Be a part of the new era in marketing, be a part of the Open UniversityWhat you get in return We offer a great range of benefits that support our employees and their families for the long term. Benefits include 33 days holiday per annum and an attractive pension proposition.Closing date: 16 October 2015

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