What
Where
10 miles
£
£

Senior Brand Manager

Slough, Berkshire

£52000 - £60000 per annum

Contract

Senior Brand Manager

ASAP Start

£52,000 £60,000 pro rata

1011 Months Maternity Cover

Our client the leading global paints company, home to world class products including a Super Brand, who operate in a number of important market segments ranging from buildings and infrastructure to transport, industrial and consumer goods.

A key role within the the Trade Brand team, this individual has responsibility for creating and executing best practice ATL and BTL communications within our market. This individual is part of a small, highly functioning team and works very closely with their team as well our Superbrand Academy, Digital Demand and brand teams to deliver effective, integrated communications campaigns, targeted at the highly skilled professional decorator.


Priority Objectives

Deliver the business plan (Vol, GIV, EBIT and specific brand health and share targets)
Drive a clear strategic direction for Trade communications with Senior Marketing Manager, specifically for the Academy, our trade loyalty scheme, Select Decorators and other key communications activities for Trade
Responsible for managing comms implementation from developing the creative idea through to inmarket delivery and measurement of campaign success
Prioritise and drive the key initiatives to ensure brilliant execution across the business, ensuring appropriate internal communications

Responsibilities:

Build a compelling communications plan and execute across both physical and digital worlds as
one customer journey for the Academy, loyalty and core communications activations
Work with key agencies to brief and execute the communications requirements for the brand.
Lead development & ongoing management of content (including aesthetic/colour/design content) that is relevant and compelling for our trade customers
Employing relevant technology (social media, targeted marketing, video on demand etc) to engage our customers as we optimise our one customer journey on and offline
Act as content editor to ensure consistency of messaging and look and feel
Demonstrate a passion for understanding and engaging professional decorator customers
Management of PR and media buying/delivery for Academy and core brand activations
Responsible for allocating flexible workload and resource management own workload


Education & Experience

Ideally educated to BA/BSc degree level or equivalent
Experience of marketing in high performing businesses managing multiple categories and/or brands
(ideally within FMCG, Retail or DIY industries)
SBM/BM level experience with good knowledge across consumer and professional markets
Ideally cross functional/market experience (Customer Marketing, Sales, Innovation, Insight, Global)
Experience of working within a matrix organisation structure and influencing Global stakeholders


Marketing Competencies

Brand planning and marketing programme execution
Basic knowledge of P&L management
Proven ability to influence across the marketing function (and ideally across the organisation)
Experience in development and implementation of brand/communications plan
Good creative judgement and experience in developing work across multiple channels
Experience of working with agencies to deliver great work
Champion of consumer/customer insight as the foundation to marketing activities


Required Knowledge, Skills & Abilities:

Proven project management and analytical skills
Excellent interpersonal and negotiation skills
Demonstrate creativity and effectiveness in development and execution of marketing programmes
Ability to prioritize and manage multiple assignments simultaneously
Excellent written and oral communication skills

Posted 14 days ago

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