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Marketing Executive

  • Location: City of London, London
  • Salary: £25000.00 - £28000.00 per annum + bonus
  • Contract hours: FullTime

Job provided by BMS Performance


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About the job

Working for an established, wellrespected media organisation
Marketing a highperforming portfolio of events
B2B Marketing, targeting seniorlevel decision marketing
Stakeholder engagement across multiple functions internally and externally
Budget management

The Role: This Marketing Executive position is a key role within this division of the business. You will take full responsibility for owning the planning and implementation of a portfolio of leading events (conferences and awards). As the Marketing Executive you will develop a content marketing strategy to build awareness, engagement and ultimately conversion of a defined audience. Working with inhouse and external experts in the field, the content will be distributed via SEO tactics, blogs, social media channels, email marketing (Marketo) and PPC (via agencies). Your role is a very commercial marketing role and you will be expected to report on website traffic, number of registrants, visitor numbers, paying delegates, table sales and lead generation opportunity for sponsorship sales.

Responsibilities for the position of Marketing Executive include:

Creating a content marketing strategy for a defined portfolio of leading events (conferences and awards)
Developing contentled lead generation marketing campaigns
Developing and executing email, SEO, SEM, Social Media, and webbased marketing
Creating sales support materials
Measuring and reviewing effectiveness of campaigns and reporting on all insights to drive performance
Building relationships with internal teams (sales, marketing) and external agencies

To be considered for this role
you must have:

B2B Marketing experience
Experience of generating leads through integrated marketing campaigns
Ideally events marketing experience
Excellent verbal and written communication skills
Digital marketing skills including automation

The Company: This established media organisation with their head office in London have a wideranging portfolio of products from publications, online content, events, and job boards. The companys continued success is off the back of some major acquisitions and influential figures joining the business. The senior board sees the value of marketing and thus there is a good opportunity here to build a marketing career.

The Package for Marketing Executive:

Salary: £25,00028,000 + bonus + benefits (including pension, healthcare and gym)

Location: The position of Marketing Executive will be based in the City, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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