Job provided by BMS Performance
Share this job on social:
About the job
Senior Marketing Executive position reporting to the Head of Marketing Events
Media, publishing and events business
Managing marketing campaigns for their leading events, awards and data products
Fullmix marketing campaigns email, social, print ads, direct mail, PPC, retargeting
Working with Dotmailer (email) and Affino (website platform and CRM)
The Role: The Senior Marketing Executive position reports directly to the Head of Marketing and will be responsible for developing the visitor marketing, awards entries strategy and lead generation campaigns for the entire product portfolio. This is a handson management role and will require the incoming candidate to tactically execute the campaigns. This role works directly with the sales and wider marketing team to run the marketing campaigns to meet the businesses goals. The successful candidate will have experience working with email marketing tools (ideally Dotmailer), social media, website, paid media campaigns and offline marketing.
The Marketing Director and Head of Marketing Events are very keen to hire someone with a cando attitude and someone who is ambitious and driven to develop their marketing career. A candidate with a mix of an analytical mind and creative eye are preferred.
Responsibilities for the position of Senior Marketing Executive include:
Working with the Head of Marketing to establish key KPIs and targets
Executing marketing campaigns to hit core objectives: visitor numbers, paid delegate numbers, tables sales, sponsorship and data lead generation for sales
Utilising marketing technology (Dotmailer, Affino) to run marketing campaigns effectively
Working with key stakeholders to ensure marketing campaigns achieve the desired campaign results
Running email marketing, social media, direct mail and PPC campaigns
Building relationships with internal teams (sales, marketing) and external agencies
To be considered for the role of Senior Marketing Executive
you must have:
Experience working in a B2B commercial marketing role
Ran email marketing campaigns from data segmentation to writing copy to analysis
Worked on a broad range of marketing channels email, social, website, offline, DM, PPC
A positive attitude who is results driven and keen to develop
An ability to build relationships across all levels (peers, management)
A degree in marketing
The Company: This wellestablished and leading UK media organisation have their head office close to London Bridge. Their product portfolio includes events, exhibitions, subscription products and job sites targeting different sectors. The company are growing their marketing function and looking to continue to develop their marketing transformation. They are looking for marketers who are ambitious and keen to develop their skills.
The Package for Senior Marketing Executive:
Salary: £30,00035,000 + bonus + benefits (including pension, healthcare, and gym)
Location: The position of Senior Marketing Executive will be based in the City, London.
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.