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About the job
Digitas is The Connected Marketing Agency relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified — with experts in data strategy creative media and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite provoke and inspire. We are endlessly curious and fully transparent always examining real human behaviour to create authentic connections — between brands and consumers clients and partners and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media one of four solution hubs within Publicis Groupe which is present in over 100 countries and employs nearly 80000 professionals.Job Description
The TeamOur Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.To help with this, we’re looking for an outstanding Analyst to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…What You’ll DoReporting into a Lead Analyst, this is a collaborative role working alongside the media strategist and planners to identify ways to better deliver media based on insightful data analysis. In addition to strategic planning, the senior analyst would also be responsible for overseeing media optimizations, creative strategy and spend optimization. While there are analysts who conduct media reporting, the senior analyst would oversee this work to ensure quality measurement and accurate representation of performance. This person would be the primary senior analyst on a brand for a large consumer goods company and will need to develop expertise in this brand’s offering.Key ResponsibilitiesWork closely with media and strategy teams to identify new opportunities to improve media performance through insight and analysisWork with media team to implement data-driven media campaignsHelp manage data reporting team to refine dashboard reporting to highlight media performanceCommunicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional workSupport team of analysts to foster strong, positive working relationshipsTake ownership of data deliverables with oversight from lead analystBuild trusting relationship with the client and be able to elaborate on data offeringsQualifications
A curious and passionate degree educated individualExperience with online and offline mediaIn-depth experience analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPsBackground in media performance reporting, optimizationsUnderstanding of data applications, offerings in the industryAbility to work collaboratively with a team across departmentsConsulting or strategy background preferredStrong oral and written communication skillsExcellent attention to detailComfortable in client-facing rolePlease note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.