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Senior Planner

  • Location: London
  • Salary: Competitive
  • Contract hours: FullTime

Job provided by SmartRecruiters


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About the job

Company Description

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified—with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

The strategy team at Digitas set the direction for wonderful digital experiences that create commercial advantages for our clients. We work with our colleagues in data, performance media, platforms, customer engagement and creative to define the vision for memorable and effective brand experiences across every digital touchpoint. We also help clients organise their businesses to achieve this. This means interrogating client business challenges and obsessing over what their customers want, need and feel, so we can find new insights that can inspire new forms of value.

Job Description

This Senior Planner/Junior Strategy Director will be a strategic generalist, with experience across several planning disciplines including brand planning and digital/CRM planning. A background in Clientside, Social & PR will be considered too.

You will currently be working as a senior in the planning space, and be looking to take the next step with your planning and strategy career. In this role, you will be the engine room on the pieces of business you’re on, either leading them or working as part of a bigger team to deliver.

Responsibilities

The overall strategic lead on several commercially important pieces of business
-Able to set strategic direction, working with a broader team of multi-disciplinary strategists
-Write creative briefs that contain genuine insights
-Be a professional, thoughtful and constructive presence with clients
-Collaborate with various Digitas teams, bringing colleagues with you and helping identify opportunities to do better work
-Potential to manage more junior strategists depending on experience
-Helping to strengthen the reputation of the Digitas strategy team with clients, the wider agency, the Groupe and the outside world.
-Able to develop a profile within the agency as the ‘go-to’ expert on a particular subject/field, in keeping with the Strategy department’s need for brilliant generalist understanding
Qualifications

Skills & Experience

Essential

You will be skilled in the following:

Problem definition - what’s the ‘real’ problem the client faces?
-Lateral thinking - using the broadest possible amount of sources to make an instinctive leap, grounded in commercial thinking
-Useful, actionable thinking - able to bring your thinking to life using data
-Able to blend old & new - knowing just when to apply classic planning approaches vs. a more innovative approach
-A master briefer & brief writer - sentences should be as sharp as steel
-Obsessed with effectiveness – a Planner who goes beyond mere efficiencies to build frameworks that will help the work, work!
Desirable

To have lead integrated pitches, writing the strategy
-To have a proven effectiveness track record in business results
-To have a strong, published point of view about industry news, or a particular interest

Additional Information

Please note that Publicis Media is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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