PR Campaign Manager
Analytical in our approach and inquisitive by nature, were a Digital Agency with a difference - data is in our DNA. Our extensive, in-house developed, intellectual property fuels our ability to blend technical expertise with imagination, to generate measurable and impactful results.
Headquartered in Harrogate with a 115-strong team and sales offices also in central London, weve grown exponentially since our inception in 2000. Our solid track record for helping businesses improve their online visibility, driving traffic and increasing conversions is proven by our outstanding retention of enviable clients including TNT, Whistl, Peugeot Citroen Retail and ADSS as well as other blue-chip companies and household names across the UK.Employee well-being is high on our agenda, and we pride ourselves on the range of benefits we provide to ensure our staff are satisfied. Weve invested in creating an award-winning office space that puts our employees needs first, ensuring a healthy balance of work and play.Were a social bunch from company events and days out to frequent FIFA PS4 tournaments, retro arcade games to relaxed breakout areas and a Move room that keeps you active, being part of the WMG team provides you with a working environment in which creativity can really thrive. Job Description You will be responsible for around six clients (dependent on fees), helping them to achieve their business objectives through the development and delivery of tailored PR strategies. As a campaign manager, you will have a close working relationship with your client contact (direct and/or via SAMs and TAMs) and a good understanding of the nuances of their business and specific marketing goals. In your role, you will also be responsible for developing and supporting junior members of the team to get the best out of them on a day-to-day basis, whilst enabling them to grow and achieve their personal development objectives. Day-to-dayLeads on priority clients, e.g. larger budgets.Oversees client and internal communications on this client wherenecessary.Oversees client campaigns at every stage (sense check/proofing andediting).Assists with organisation and time-planning for the teamAssesses client prioritisation based on spend, issues, renewals, changesto contract, etc.Ensures progress of campaigns against deadlines and internalbenchmarking, escalating/getting involved where necessary.Campaign management (campaign planning, idea generation, promotion).Attends pitches/upsell opportunities.Tracks client performance and reporting on this.Produces professional reports and documenting campaigns for clients.Using learnings from reports to shape ongoing work & futurestrategies.Being involved in pitching for new business and developing/costing PRproposals. Works to set targets, deadlines and KPIs.Awareness of client commercials spend vs. results. A passion for the media and a hunger for results.Strong press release writing skills, setting a standard for other teammembers. Knowledge and ExperienceStrong understanding of media themes and is able to identify content andstories that journalists will be interested in.Can write client-friendly content to a level where amends are notnecessary. Experienced in proofing other team members work. Experienced in creating meeting slides in line with company standardsand attending client meetings to present. Experienced in reviewing campaigns at all stages to ensure output hasthe highest chance of acquiring strong results.Ability to escalate campaigns that are underperforming across allclients and offer subsequent contingency planning.Advanced knowledge of Word, Excel and PowerPoint.Understand common SEO metrics e.g. DA, Trust Flow, Traffic etc.Experience of industry SEO tools and applications e.g. Google Analytics.Knowledge of Google guidelines and algorithm updates.Good understanding of link strategies and principles of obtaining links.A grasp on the variety of benefits / KPIs that can be achieved throughPR, over-&-above SEO PR.Good understanding of all other departments in the business and theability to adapt and achieve smooth working relationships.Proactively keeps up to date with news and trends within the industryand shares this knowledge internally.Effective management of more junior members of the team (Seniors andStrategists).Efficient organisation and time planning for all team members, ensuringall deadlines are met.Experienced in writing client-friendly content to a level where amendsare not necessary.Ability to attend upsell meetings and pitches.Awareness of wider company priorities, and able to orchestrate PR teamto shift focus onto priority clients when necessary (e.g. based on performanceKPIs, renewals, etc.). AdministrationFull working knowledge of all in-house admin systems including PeopleHR,Time Tracker and Task Manager and ability to update all with no reminders frommanagement.Provides reminders when necessary to junior team members, ensuringinternal admin is up to date across the team.
Interpersonal Skills Shows self-motivation, enthusiasm and energy and helps to motivateothers in the team. Is a team player with a mature manner and has an ability to remain calmand professional in all situations. Shows constant success in a target driven environment. Has excellent attention to detail and organisational skills, with theability to assist others with this.Is articulate and literate with excellent communications skills and theability to build rapport. Excels in being proactive with workload, whilst aiding other teammembers. Has the ability to lead meetings and training sessions and is wellprepared for these. Shows proactivity and a capability to work alone. Comes prepared to meetings and has thoughtful, considered opinions and encourages others in these situations. Has excellent time management skills. Can be accountable and takesresponsibility. Has leadership qualities. Is willing and can be flexible to assist other team members.
Measures of SuccessOverall campaign successes on clients that you are involved in.Retention of revenue for clients that you are involved in. Experience of working across a wide variety of niches. Participates on client calls and attends client meetings with positive feedback.Represents team in ADS meetings as and when necessary.Mentors and trains more junior team members.Strong internal relationships.Proactively completes any relevant training and makes suggestions formore junior team members.Receives good client feedback on campaigns.High performance regarding personal link and coverage results.Adheres to team processes (phone blitzes, internal sign-off procedures)and encourages more junior members of the team to do the same. Exceeding ExpectationsGoing above and beyond to ensure all work is completed on time and to ahigh standard.Active in taking responsibility for own personal development and notleaving this to management.Always over achieves on targets.Steps out of comfort zone and volunteers for everything.Never comes with just a problem but instead recognises and independentlyresolves most issues.Proactively looks for new ways to improve team.Looks for upsell opportunities and communicates this tomanagement/sales.Proactively leading on challenging clients.
Training and Progression:
We believein investing in our employees, working with leading training providers andprofessional bodies to expand your skillset, with regular workshops, lunch andlearns, as well as tailored Personal Development Plans created to support yourcareer aspirations.
The diverserange of specialisms across our business provide plentiful opportunities to geta taste for new areas within digital marketing and broaden yourexperience.
Time willalso be given to research and investigate new technologies as part of thisrole. Benefits:
Employee well-being is high on our agenda, and wepride ourselves on the range of benefits were able to provide and want toensure our staff are satisfied.
A performance bonus rewards effort, whilst ourquarterly company awards recognise individual achievements. To keep thosecreative juices flowing we provide free fruit and refreshments, and we alwayslook forward to the monthly free sandwich Friday.
Were a social bunch too, with regular companyevents to look forward to such as the race, picnics and the always much anticipatedChristmas party. Not only that, but we genuinely like each other too, its notjust a work thing! Youll often find our employees out and about together, withmany making some great friends in their colleagues. Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure youre well looked after. INDLP
Posted 48 days ago