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About the job
Digital Marketing Executive
Wigan, Greater Manchester
Part of an established Marketing team within a leading player in the construction sector, the primary focus in this role is to
assist the Marketing Manager in digital departmental projects, including managing the website, social media channels, SEO, developing content for internal and external documents and liaising with relevant people to gather information regarding marketing projects.
Assist the Marketing Manager in planning, developing and implementing effective marketing communications campaigns
Deliver onlinebased projects and ensure the daytoday smooth running of the website, CMS and support with CRM activity (HTML experience essential)
Create and maintain online and digital content to engage online visitors and drive online traffic (including written, graphical, photography and video)
Social media management and content creation alongside wider Marketing Team
Write engaging copy that highlights successful projects, products and people that is suitable for output across multiple channels
Take the lead on email marketing campaigns managing the full lifecycle from design and production to testing, delivery and reporting as well as managing customer lists.
Creating and developing new innovative ways to communicate the company messages to new and existing customers
Develop, Implement and maintain SEO/PPC strategies (inc on page, linking building, technical SEO, keyword analysis etc)
Able to use Google Analytics and similar tools monitor key digital metrics and report results and work alongside website agencies to understand websites performance to affect SEO/PPC performance
Evaluating the effectiveness of both online and offline marketing activity through analysis of marketing data
Responsible for internal digital signage displays throughout the business
Support the wider business with presentation and tender support as required
We are looking for at least 12 years digital marketing experience ideally within a B2B environment.