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About the job
Marketleading provider of insights and business intelligence
Supporting the wider media marketing team in generating leads
Email marketing experience and excellent copywriting skills are a necessity
Join a business who will offer training and development
The Role of Senior Marketing Executive:
This is a great opportunity for an ambitious Senior Marketing Executive to work across an exciting portfolio of products that provide excellent insights into current market trends, allowing businesses to continue growing year on year. The aim of this role is to drive delegates to training courses, online courses and webinars. The marketing department generate direct sales through their ecommerce website and indirect sales through lead generation for the sales team. The company have invested in marketing automation (Marketo) and a leading CRM platform (Salesforce) to enable innovative marketing campaigns. The Marketing Executive will have excellent copywriting, content creation and email marketing skills.
Responsibilities for the role:
Owning the campaign strategy for a portfolio of training, education and development courses (online and face to face)
Developing and implementing multichannel marketing campaigns
Working with industry experts and inhouse support teams to create content
Writing the copy for email, social, DM, SEO/PPC
Testing around email campaigns analysing clickthrough and open rates
Analysing all campaigns and reporting to senior stakeholders
Knowledge of fullmix marketing activities
Strong email marketing experience (with HTML experience a plus)
A relevant marketing degree / marketing qualification (CIM, IDM)
Be able to work under pressure and to deadlines
Exceptional copywriting capabilities
Experience running PPC and SEO campaigns
2 years experience in a marketing role
The Company: This Company are a leading resource for B2B marketers across the globe. They are looking for someone who will be cool under pressure and provide new ideas that will help the business go from strength to strength. Already an established business, they are looking to continue you growing from strength to strength.
The Package for Senior Marketing Executive:
Good bonus scheme
Excellent company Benefits
Location: The position of Senior Marketing Executive is based in Central London.
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.