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About the job
Ingenuity Digital Holdings (IDHL) which trades as The WebMarketing Group, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the UK. With offices in Central London, Harrogate and Wetherby, IDHL has a growing team of 110 professional, creative, marketing and technical people.
Trading for 16 years IDHL has a record of strong growth and profitability and is proud of its diverse portfolio of clients including some of the finest national and international companies. IDHL offer a full range of internet marketing services which include Search Engine Optimisation (SEO), Social Media, PPC, Online PR, and DADI award-nominated web design and development.
Over the years IDHL have achieved an outstanding reputation for delivering innovative, high quality results to clients. A transparent, analytical approach, outstanding account management coupled with intellectual property developed over 16 years has helped them establish an enviable market leading.
Role and Responsibilities:
Working with our paid media marketing team planning, implementing and tracking paid search and display campaigns for a range of websites across a varied client portfolio with a view to generating targeted traffic and increasing conversions.
Our online marketing products drive new traffic to our clients websites increasing the business and ROI. This is an exciting opportunity to join our team with enormous potential to further develop our PPC proposition.You will manage a portfolio of clients paid search campaigns across multiple networks, however primarily Google and BingClient handover calls with the client and sales to discuss and plan campaignsSetup, implement, track and optimise PPC campaigns across several search engines and marketsKeyword research, analysis and strategyCost estimate and budget managementAd Copy writing and testingTracking setup (including tracking codes generation, goals and funnels setup)Prepare and deliver monthly reports have monthly progress calls with clientsAnalyse CPC campaign performance and recommend next stepsYou will be responsible for; and targeted on the success of these PPC campaigns and client ROI and part of your responsibilities will be KPI reportingYou will work closely with other teams within the organisation to ensure we deliver consistently across the board
Key Qualifications and Attributes:You will likely have basic to intermediate knowledge of the search engine marketing industryYou will ideally have a demonstrable experience in a PPC role gained from a search agency or in-house positionYou will be organised, determined and persistentAs well having excellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationshipsSome knowledge of Internet and web development technologies HTML, XHTML, CSS would also be desirable.You will have meticulous attention to detail and be a perfectionist with a very analytical mind, almost a mathematicianStrong knowledge of Excel is essentialKnowledge of Google Analytics would be desirableAn ability to consistently hit deadlines and exceed expectations
Training and Progression
We believe in investing in our employees, working with leadingtraining providers and professional bodies to expand your skillset, withregular workshops, lunch and learns, as well as tailored Personal DevelopmentPlans created to support your career aspirations.
The diverse range of specialisms across our business provideplentiful opportunities to get a taste for new areas within digital marketingand broaden your experience.
Time will also be given to research and investigate newtechnologies as part of this role.
Employee well-being is high on our agenda, and we prideourselves on the range of benefits were able to provide and want to ensure ourstaff are satisfied.
A performance bonus rewards effort, whilst our quarterly companyawards recognise individual achievements. To keep those creative juices flowingwe provide free fruit and refreshments, and we always look forward to themonthly free sandwich Friday.
Were a social bunch too, with regular company events to look forward to such as the races, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, its not just a work thing! Youll often find our employees out and about together, with many making some great friends in their colleagues.
Thinkingof your future, we operate a Company Pension Scheme, that, like a fine wine,improves over time, rewarding your loyalty over the years. We even offer aprivate health plan to make sure youre well looked after.