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DIGITAL MARKETING INSIGHT ANALYST

  • Location: UK
  • Salary: £50000 - £60000 per annum bens, bonus
  • Contract hours: FullTime

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About the job

DIGITAL MARKETING INSIGHT ANALYSTBASED LONDONc£50,000 - £60,000 BENS & BONUS Our client a leading insurance business is looking for an experienced digital marketing insight analyst with a background focusing on marketing optimisation, statistical attribution modelling initiatives and advance digital analytics in order to monitor performance and inform decision making.You will work with cutting edge technology, rich datasets and advance machine learning techniques to help shape the overall function. Develop KPI’swork closely with the Marketing team to incorporate model outcomes, following the development of statistical attribution modelsmonitor trends, opportunities & issues through deep dive analysis of the digital journeywork closely with a variety of teams – data science, marketing etc.develop & implement predictive modelsdigital marketing budget managementcommunicate analysis and findings to a variety of stakeholders Experience requiredStrong knowledge of digital marketing & analyticsStrong communications, written & verbalMI reporting experience using analytics toolsMicrosoft office, Google Analytics and other analytics toolsSQL, R, SAS, Python etc.Experience in a web analytics or data / statistics role Please send your CV to Annie Harper via the link provided McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

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Did you know that Zoek has over 100,000 UK jobs available, your next job could be a click away! Start a new job search on Zoek!